Hong Kong-based esports organisation TALON Esports has secured a partnership with multinational financial technology corporation Visa.
The collaboration will provide fans with various new opportunities to interact with TALON’s Arena of Valor and Dota 2 teams.
As part of a specifically created supporters crew package, fans may gain team access and exclusive merchandise. The fan activations further include dinners with TALON players, gaming house experiences and hospitality event experiences.
American multinational payment card services company Visa has been involved in numerous ventures with esports stakeholders. This year alone, the corporation partnered with Argentine esports organisation Leviatán and the VCT Game Changers roster of esports organisation Team Liquid.
Visa also launched the NAVI Visa Academy in collaboration with Ukrainian esports organisation Natus Vincere (NAVI). The project aims to be an entry point into Counter-Strike 2 esports for young players.
Founded in 2017, esports organisation TALON Esports competes in 12 titles across eight markets in the Asian Pacific region. The company’s partners include furniture company Secretlab and streetwear boutique Carnival.
This year, TALON continues to elevate its portfolio through partnerships with energy drink brand Monster Energy, gaming hardware company ThundeRobot, blockchain company Perion Labs and more. Moreover, the organisation became the newest partner team for the 2024 season of the PUBG Mobile Super League – Southeast Asia.
Sean Zhang, CEO of TALON, commented on the collaboration with Visa: “Esports fans are always on the lookout for new experiences and ways to get closer to their teams. We have an engaged fan base of over 20M fans across Asia Pacific and partnering with Visa represents a significant milestone for TALON Esports. Together with Visa, we are ready to deliver unforgettable moments to our fans and achieve even greater success in the gaming arena.”
