TSM announces Cadillac as exclusive automotive partner

North American esports organisation TSM has announced a partnership with automotive company Cadillac. As a result of the deal, Cadillac has been named TSM's exclusive automotive partner. According to the release, the partnership is...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...
Wave Esports x Logitech

Wave Esports unveils Logitech as first partner

Austrian esports organisation Wave Esports has announced a commercial partnership with peripherals manufacturer Logitech. As a result of the deal, Logitech becomes the organisation's first partner, with Wave currently fielding rosters in VALORANT, Brawl Stars, and...

Team Singularity launches academy with Pluck GG

Danish esports organisation Team Singularity has partnered with machine learning platform Pluck GG to launch its own talent academy. Initially, the academy will only be available to Fortnite players, however, it is expected to...
Trovo Holiday Royale

Trovo and Allied Esports team up for mobile tournaments

Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), has partnered with live-streaming platform Trovo to launch a new series of tournaments, the Trovo...
Sophia Antipolis

Nicecactus: Ad and sponsorship strategy needs to be overhauled

The aptly named Nicecactus is nestled in the Sophia Antipolis valley near Nice, France — a tech cluster similar to Silicon Valley in San Francisco — along with companies like Huawei,...
Quentin Martin, Luckbox

Luckbox CEO: Going public is the hardest thing I’ve done

For Quentin Martin, the Luckbox CEO, 2020 has been alright. In many ways it’s been stellar.  Not only does he plan to take his company public on December 14th; he also lives...
Monaco

Nicecactus discusses the future of the Monaco Gaming Show

Earlier this month, Esports Insider reported that Nicecactus had partnered with the Monaco Esports Federation and Monaco eSports to deliver the annual Monaco Gaming Show, with the esports platform serving as...
POINT3 x Ghost Gaming

Ghost Gaming unveils partnership with POINT3

North American organisation Ghost Gaming has announced it has entered into a partnership with athletic apparel brand POINT3. The deal will see both parties collaborate on the launch of Ghost Gaming's new apparel collection.  RELATED: Ghost...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...