Pico Platform

Understanding the esports audience: The data deficit

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For sports brands, fan engagement is life-giving. For investors, engaged fans are alluring. And everybody knows it. The need for engagement in sport is never undersold. It is the motor that breathes...
NiP

Ninjas in Pyjamas unveils rebranding, CEO discusses new visual identity

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Swedish esports organisation Ninjas in Pyjamas (NiP) has unveiled a new visual identity for the team as part of an official rebranding. According to a press release, the rebranding was ‘crucial to the...
The Gaming Stadium Acquires Volcanic Media

How COVID-19 has changed esports venues

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Esports venues will continue to be built after the pandemic, but with a new or growing emphasis on features that improve safety and flexibility. Over the last couple of years, Esports Insider...
GoodGamer

The rise of fantasy esports and real-money gaming in India

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Indian esports has seen some impactful developments in the past year, from the banning of PUBG Mobile to the release of VALORANT. However, one major change that has gone under the...
ESL One Mumbai

8bit Co-owner Lokesh ‘Goldy’ Jain: Building a sustainable model in India

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2020 saw India become a greater part of the global esports conversation. The country’s flourishing PUBG Mobile ecosystem laid the foundation of a sustainable community in the country, attracting foreign and local...

Gamerpro: Creating new revenue streams for the mobile gaming industry

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When it comes to an 'esports experience', the mobile gaming market already offers far more than one might expect. It’s a part of the industry that has seen unprecedented growth over the...

Team Vitality: Going all-in on its Indian expansion

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Despite a turbulent 12 months for esports in India, the opportunities created by the region's expanding mobile gaming market has opened the doors to a host of new and exciting opportunities...

PlayVS: Bringing esports to schools and making a difference with Game Changers

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High school and collegiate esports programmes have grown significantly in number and scale in recent years, and PlayVS is one of the key companies helping to drive scholastic adoption. Founded in...

Bayes Esports: An ex-Googler brings ample business experience as new COO

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Bayes Esports has continued growing in 2020, announcing a $6m (~£4.46m) investment round in September and bringing on key hires as it expands its esports data business. One of the most prominent...
Sophia Antipolis

Nicecactus: Ad and sponsorship strategy needs to be overhauled

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The aptly named Nicecactus is nestled in the Sophia Antipolis valley near Nice, France — a tech cluster similar to Silicon Valley in San Francisco — along with companies like Huawei,...