Key esports sponsorships and partnerships, August 2021

August was a busy month in terms of partnerships within the esports industry. As usual, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer opinion...
AFK Creators

AFK Creators rebrands to AFK Group, expands offerings across industries

The AFK Creators name has housed a range of services under one roof over the years. However, as of today, the UK-based agency has rebranded to AFK Group as the firm...
World of Warcraft esports

World of Warcraft esports in 2021: Does it have a future?

Seventeen years after its release, World of Warcraft is still one of the most popular massive-multiplayer online role-playing games (MMORPG) in the world. However, World of Warcraft esports is still relatively small...
Sheppard Mullin: Esports and music converge

The convergence of music and gaming — Sheppard Mullin

From our sponsor: Sheppard Mullin Sheppard Mullin’s Esports and Games Team Leader Sidney Fohrman and its Esports and Games Team Member and Associate Hayley Silvertown discuss the growing relationship between esports, games...

Roc Nation Sports strikes esports deal, Mobalytics names new co-owners | ESI Digest #56

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...

Esports viewership breakdown with Esports Charts: July 2021

Every month ESI, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. July’s viewership...

Modelling Counter-Strike with Bayesian updating

From our sponsor: Bayes Esports In this piece, Darina Goldin, Director of Data Science at Bayes Esports, details how Bayes analyses CS:GO odds automatically using the Bayesian Updating method. Esports analytics has gained...

N2: Behind the new frontier in esports fashion

As fashion continues to increase its ever-expanding presence within the world of esports, you’d be forgiven for forgetting the days when pros meandered around stages in clashing baggy jeans, rugged tracksuits...

Esports investment report, July 2021: Evil Geniuses, Tribe Gaming, EXCEL ESPORTS

Investment news in July 2021 was headlined by collaborations that continued to intertwine esports and traditional sports. Moreover, GameSquare Esports continued its acquisition spree, whilst EXCEL ESPORTS secured significant investment.  Every month,...
esports sponsors July 2021

Key esports sponsorships and partnerships, July 2021

July 2021 brought high temperatures and a soaring amount of esports partnerships. Last month, we saw such collaborations as an esports debit card, custom microbrew, veteran outreach programme, a Lexus content house,...