Shahar Sorek is the Chief Marketing Officer at Overwolf, the guild for in-game creators. Built for creators by creators, Overwolf is the all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods. With over 12 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy games. Prior to joining Overwolf, he was CMO at Spacemesh, where he led branding efforts, go-to-market strategies, and product marketing execution. Shahar has also held advisory positions at GK8, Flytrex and Treebute.io, where he shaped the narrative and strategy of the venture with a focus on the go-to-market audience and the companies’ investors. In his past, Shahar worked as a creative producer and actor in Hollywood and Israel and is a former five-time Israeli national champion in Taekwondo.
Kelly is often described by many as the heart of Alliance and her passion for esports is unparalleled. After joining Alliance as a player manager in 2013, today she is the CSO of the company and has more than a decade of global industry experience. Being community, player and sponsor driven she truly has a heart for esports and the things that keep our industry working. She is a woman that never gives up until the goal has been reached.
Lisa Hau serves as COO/Executive Director of Bidstack, a technology platform that brings together the lucrative advertising and gaming industries. Since joining in 2020, the company has scaled rapidly across the UK, Latvia and the US. Her role spans commercial, people, fundraising and corporate development. She previously led investor relations at WPP a global agency holding group and was an equity analyst at US investment bank Jefferies, covering the media and technology sectors. Lisa graduated from the University of Technology, Sydney in 2006 and is a qualified Chartered Accountant.
After working for EA as communications director for Spain and Portugal, Mario Fernandez became CEO of DUX Gaming in 2019. Since then, big names like Thibaut Courtois, DjMaRiiO or Borja Iglesias joined the board as investors and ambassadors. The club’s goal has always been to connect the real and virtual worlds through sports. DUX has become the first esports club in the world to buy a football club (DUX Internacional de Madrid) and the first in Europe to team up with the NBA to found a new franchise in the NBA 2K League.
Mark Broom has worked at Intel for 12 years in a range of roles and for the past 5 years he has been a UK Consumer Marketing Specialist. His main areas of focus are the Gaming & Esports audiences in the UK alongside other consumer segments. He is responsible for planning and executing direct marketing activities focused on increasing preference for Intel within these areas.
Augusto Martinez Reyes is 37 years old and was born in Argentina, where he studied. He graduated in Business Administration and Management at the University of Buenos Aires. His career spans 16 years, and he started his professional path in Teleperformance Argentina in 2005. Since then, he has had several roles within the group, in different countries, such as CEO of Teleperformance Spain and Teleperformance Chile, as well as several C-level positions, before he took his current position as CEO of Teleperformance Portugal, in March 2021. He is married and has a two-year-old son, as well as two dogs that he brought from Madrid.
Becky is the Senior Partnerships Manager at NSE (National Student Esports), the official body of university esports & the largest grassroots gaming community in the UK. She manages the activations and relationships of NSE’s partners such as Intel, Barclays, Monster Energy, PCSpecialist and Genshin Impact. Becky joined the NSE team in April 2020 originally as the Social Media and Community Manager and has previously worked in a variety of graphic design and marketing roles.
Head of ISFE Esports at the Interactive Software Federation of Europe (ISFE). Previously, Sergi co-founded and was Public and Corporate Affairs Vice President at LVP – Liga de Videojuegos Profesional and chair of the International Esports Chair at Universidad Católica de Murcia (UCAM).
Ed Tomasi has over 20 years of esports and operational experience. A former senior executive at ESL Gaming, Ed is currently the Co-Founder and Managing Partner of Subnation Media, a content and experience platform that celebrates the culture gaming and lifestyle of esports. Ed leads Subnation’s esports advisory services team, which develops and executes strategies for government-funded destination marketing organizations looking to build or grow their esports ecosystem, and advises educational institutions, facility owners and property developers on how to accommodate the demands of esports programs for the now and next. Most recently, Ed helped write a legislative bill for the State of North Carolina (NC Esports Grant Fund) which was signed into the State’s budget and is the first statewide program of its kind in the United States, committing over $30m USD towards esports and gaming initiatives. Ed also serves as a founding member and Co-Chair of the Greater Raleigh Esports Local Organizing Committee in his home state of North Carolina.
Mo Isap is the Founder and CEO of IN4 Group, headquartered at MediaCityUK, Salford. He holds an MBA and is a Fellow of the Chartered Institute of Management and the Royal Society of Arts.
IN4 Group is a skills, innovation and start-up services provider that specialises in supporting businesses with the training, communities, networks and advice they need to scale and enhance their innovation ecosystems. The Group has now established itself as one of the UK’s leading innovation and technology hub operators.
IN4 operate HOST, the Home of Skills & Technology, one of the North West’s most established innovation hubs, based at MediaCityUK, formerly known as The Landing. It offers five floors of innovation services, training and facilities, support for people and businesses alike, from start-ups and SMEs through to enterprise and the public sector.
Mo is Founder of Skills City, one of the largest technology bootcamp operations in the country.
He scaled his first business, MPG, to one of the largest independent digital print companies in the UK and was listed in the Financial Times 100 fastest growing UK companies. Throughout his career, Mo has also started and scaled several successful university spinouts and social enterprises.
Latterly, Mo was Group Director at Hobs Plc where he led group strategy and their 3D operations. In the space of 4 years, Hobs established itself as one of the UK’s leading Prop-tech businesses, providing 3D printing, 3D laser scanning and Immersive solutions.
He is Founding Director, Trustee and Vice Chair of STAR Academies, a leading Multi Academy and Free Schools Trust, operating over 30 schools across the country. Ranked over the past two years as the best performing Multi Academy Trust in the country, all the Trust’s Free Schools are rated ‘outstanding’ by Ofsted.
Mo is also a Board Director of the Career & Enterprise Company, which was established in 2015 to help link schools and colleges to employers, to increase employer engagement for young people and provide high-quality activities where they are most needed.
Previously, Mo was Co-chair of the Greater Manchester LEP (Local Enterprises Partnership).