In-game advertising & metaverse | James Draper & David Reeves | The Industry Podcast 5

The Industry

29 July 2022

The Industry

29 July 2022

0:00

Where to listen:

Host

Kerry Waananen, Multimedia Content

Guest Speakers

James Draper, Bidstack

David Reeves, Bidstack

The Industry Podcast is back, this time with two guests: Bidstack CEO & Founder James Draper and Non-Executive Director & Chairman Designate David Reeves.

Host – Kerry Waananen – https://twitter.com/haekafae
Guest – James Draper – https://www.linkedin.com/in/jamesdraperlinkedin
Guest – David Reeves – https://www.linkedin.com/in/david-reeves-b02ba711

LATEST EPISODES

22 February 2024

47 min

The Power of Third-Party Partnerships in Esports | GRID Esports | The Indus...

22 February 2024

43 min

The State of Esports in Asia-Pacific | TALON Esports | The Industry Podcast

1 February 2024

45 min

The Esports Industry Through the Eyes of a Data Company | The Industry Podc...

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
cf_clearance	30 minutes	cf_clearance specifies the duration our website is accessible to a visitor that successfully completed a previous Captcha or JavaScript challenge
cf_use_ob	past	Cloudflare sets this cookie to improve page load times and to disallow any security restrictions based on the visitor's IP address.
checkForPermission	10 minutes	This cookie is set by Beeswax to determine whether the user has accepted the cookie consent box.
cli_user_preference	1 year	This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to store whether or not the user has given consent for cookie usage. It does not store any personal data.
connect.sid	5 days 22 hours 29 minutes	This cookie is used for authentication and for secure log-in. It registers the log-in information.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
cookielawinfo-checkbox-advertisement	session	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	This cookie is set by GDPR Cookie Consent plugin. It records the default button state of the corresponding category & the status of California Consumer Privacy Act (CCPA). It works only in coordination with the primary cookie, viewed_cookie_policy.
csrftoken	1 year	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
sessionId	session	This cookie, set by Microsoft, is used by the website to store the user's session ID and is sent with each request to the ASP.NET application.
ts	1 year	PayPal sets this cookie to enable secure transactions through PayPal.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
_uid	5 months 27 days	AddThis sets this cookie to enable the visitors to share the web pages on social platforms via sharing buttons on the website.
chid	session	This cookie is set by the provider Mixcloud. This cookie is used for implementing audio files on the website. It enables the embedding of Mix Cloud audio player.
mgref	1 year	This cookie is set by Eventbrite to deliver content tailored to the end user's interests and improve content creation. It is also used for event-booking purposes.
mgrefby	1 year	This cookie is set by Eventbrite to deliver content tailored to the end user's interests and improve content creation. It is also used for event-booking purposes.
mx_t	10 years	This cookie is set by the provider Mixcloud. This cookie is used for implementing audio files on the website. It enables the embedding of Mix Cloud audio player.
previmpr	session	This cookie is set by the provider Mixcloud. This cookie is used for implementing audio files on the website. It enables the embedding of Mix Cloud audio player.
PugT	1 month	PubMatic sets this cookie to check when the cookies were updated on the browser in order to limit the number of calls to the server-side cookie store.
S	1 hour	Used by Yahoo to provide ads, content or analytics.
SPugT	1 month	PubMatic sets this cookie to track when the server-side cookie store was last updated for the browser.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
d	3 months	Quantserve sets this cookie to anonymously track information on how visitors use the website.
G	1 year	Cookie used to facilitate the translation into the preferred language of the visitor.
guid2	1 year	This cookie is set by the provider Delta projects. This cookie is used to track the individual sessions on the website, which allows the website to compile statistical data from multiple visits. This generated data is used for creating leads for marketing purposes.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
SERVERID	session	This cookie is set by Slideshare's HAProxy load balancer to assign the visitor to a specific server.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_s	30 minutes	This cookie is associated with Shopify's analytics suite.
_shopify_s	30 minutes	This cookie is associated with Shopify's analytics suite.
_shopify_y	2 years	This cookie is associated with Shopify's analytics suite.
_y	2 years	This cookie is associated with Shopify's analytics suite.
ANON_ID	3 months	This cookie, set by Tribal Fusion, collects data on user visits to the website, such as what pages have been accessed .
GUC	1 year	The GUC cookie is set by Yahoo for Yahoo conversion tracking.
iutk	5 months 27 days	This cookie is used by Issuu analytic system to gather information regarding visitor activity on Issuu products.
matchpubmatic	1 month	Set by PubMatic, this cookie is used to provide and analyze campaigns and to manage the synchronisation of user data and exchange of user data with PubMatic.
SEUNCY	1 year	This cookie is used for registering a unique ID to identify the visitor's device on their revisit to the website.
u	1 year	This cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors.
uid	2 months	This is a Google UserID cookie that tracks users across various website segments.
UserID1	3 months	This cookie is set by ADITION Technologies AG, as a unique and anonymous ID for the visitor of the website, to identify unique users across multiple sessions.
uu	1 year	AdScale sets this cookie to target ads by registering the user's movements across websites.
zc	1 year	Registers data on visitors from multiple visits and on multiple websites, to measure the efficiency of ads on websites.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__Host-GAPS	2 years	This cookie allows the website to identify a user and provide enhanced functionality and personalisation.
__kuid	7 days	This cookie is used to collect information of the visitors, this informations is then stored as a ID string. The ID information strings is used to target groups having similar preferences, or for targeted ads.
_cc_cc	session	The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net to collect statistical data such as the number of visits, average time spent on site, and what pages have been loaded, for targeted advertising.
_rxuuid	1 year	Unruly Media sets this cookie to store information on how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
A1S	session	This cookie is associated with Yahoo Search Analytics and is used for advertising purposes.
ANON_ID_old	3 months	This cookie helps to categorise the users interest and to create profiles in terms of resales of targeted marketing. This cookie is used to collect user information such as what pages have been viewed on the website for creating profiles.
audience	1 year	SpotXchange sets this cookie as a unique ID that tracks audiences internally. The cookie is used to limit the number of repetitive ads shown to the user.
B	1 year	This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience.
bito	1 year 1 month	This cookie is set by Beeswax for advertisement purposes.
bitoIsSecure	1 year 1 month	Beeswax sets this cookie for targeting and advertising. The cookie is used to serve the user with relevant advertisements based on real time bidding.
chkChromeAb67Sec	3 months	PubMatic sets this cookie for testing purposes on Google Chrome browsers with a version above 67.
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS	3 months	CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
CMST	1 day	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
done_redirects104	1 day	This cookie is set by the provider Onaudience.com. This cookie is used for targeting and advertising purposes.
everest_g_v2	1 year	The cookie is set under the everesttech.net domain to map clicks to other events on the client's website.
id	3 months	Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
IDSYNC	1 year	This cookie is set by Yahoo to store information on how users behave on multiple websites so that relevant ads can be displayed to them.
KADUSERCOOKIE	3 months	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KCCH	1 day	PubMatic sets this cookie to ensure that a PubMatic user ID is already set and that PubMatic’s code is running properly.
KRTBCOOKIE_107	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_1101	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_153	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_22	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_27	3 months	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_279	1 month	The KRTBCOOKIE_279 cookie is set by PubMatic for targeting and advertising purposes, to build a profile of user interests and display relevant adverts.
KRTBCOOKIE_336	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KRTBCOOKIE_409	1 month	This cookie, set by PubMatic, is used to build a profile of user interests and to show relevant ads.
KTPCACOOKIE	3 months	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mako_uid	1 year	.eyeota.net sets this cookie to collect data about the users' visit to the website such as the pages visited. A users' profile is then created in terms of their interest and demographic and is used for targeted advertising.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
pi	1 day	The pi cookie is used by Bombora for audience targeting and advertising.
sa-user-id	1 year	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.
sa-user-id-v2	1 year	StackAdapt sets this cookie as a Random Identifier for user identification, to display relevant advertisements.
suid_legacy	1 year	Collects information on user preferences and interaction with web-campaign content which is used on CRM-campaign-platforms used by website owners for promoting events or products.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
tu	1 year	AdScale sets this cookie to target ads by registering the user's movements across websites.
uuid	1 year 27 days	MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
viewer_token	1 month	This cookie is set by Loopme. This cookie is used for advertising purposes. The cookie helps in providing relevant advertisement to the visitors based on their preference by tracking them on multiple websites.
wfivefivec	1 year 1 month	This cookie, set by DataXu, tracks the advertisement report which helps to improve the marketing activity.
zsc	1 day	This cookie is set by Zeotap to track visitors on multiple websites, in order to present relevant advertisements based on their preferences.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_pinterest_ct_ua	1 year	No description available.
A1	1 year	No description
A3	1 year	No description
a307080	2 months 1 day	No description
a307565	2 months 1 day	No description
a502624	2 months 1 day	No description
a544989	2 months 1 day	No description
AN	1 month	No description available.
arcki2	15 days	No description
arcki2_GDPR-CONSENT	15 days	No description
arcki2_pubmatic	15 days	No description
arcki2_TTT	7 days	No description
AS	session	No description available.
botd-request-id	session	No description
bsid	never	No description available.
C	1 month	No description
cct	1 year	No description available.
COMPASS	1 hour	No description
cookie	1 year	No description
cookietest	session	No description
cs	1 year	No description
csuuid	25 days	No description available.
cu	1 year	No description available.
data-pri	1 year	No description
debug	never	No description available.
done_redirects109	1 day	No description available.
done_redirects147	1 day	No description
done_redirects200	1 day	No description
done_redirects219	1 day	No description
done_redirects236	1 day	No description
done_redirects252	1 day	No description
DPSync3	3 months	No description available.
ebEventToTrack	1 month	No description available.
eblang	1 year	No description available.
fifid	1 year	This cookie is set by the provider Fiftyt.com. This cookie is used for storing the visitor's performance and navigation across multiple social media platforms.
fppm	7 days	No description
gaCookie	2 years	No description available.
gaCookie_gid	1 day	No description available.
guid	session	No description
Gyazo_cfwoker	7 years 7 months 1 day 6 hours	No description
isChecked	session	No description
KRTBCOOKIE_860	3 months	No description
MRM_UID	2 months	No description
pvc_visits[0]	1 day	This cookie is created by post-views-counter. This cookie is used to count the number of visits to a post. It also helps in preventing repeat views of a post by a visitor.
SP	session	No description
SS	session	No description
streetsign1	1 day	No description available.
suid	1 year	No description
SyncRTB3	3 months	No description available.
test	1 hour	No description available.
tvid	1 year	No description available.
uid-bp-36033	2 months	No description
vmuid	2 months 1 day	No description available.

Share:

Where to listen:

Host

Guest Speakers

LATEST EPISODES