As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Axe partner...
Riot Games has added male grooming brand Axe as a global sponsor of League of Legends esports. The multi-year sponsorship will see Axe named as the official men's grooming partner...
At one of the most stacked Smash events of the year Tempo Storm's Jeffrey "Axe" Williamson, an Arizona Pikachu player, defied the odds and won the Smash Summit. Making history as...
From FC Barcelona doubling down on esports to Axe entering an intensive partnership with ELEAGUE, this week in esports has been unpredictable. Each and every week, we compile the biggest...
Turner and IMG’s esports tournament brand ELEAGUE has announced a multi-platform partnership with male grooming brand Axe. Acting as its official personal care partner, Axe will advertise and promote its...
Last week, PSG.LGD announced a new sponsor in the form of men's grooming brand Lynx - otherwise known as Axe. This team is housed by both PSG eSports and Chinese...
