Twitch CMO Rachel Delphin, writes for Esports Insider to discuss how brands can make TwitchCon attendees enjoy seeing commercial partners at events whilst also creating value for both sides. Gaming...
For years, most traditional sponsorship deals have been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken...
As part of ESL’s master brand refresh in February, the company has rolled out a sharp new visual appearance for its Pro League. In addition to the ninth season of...
While California is arguably becoming home of esports in North America, various brands and organisations gathered to the SLS Hotel in Los Angeles last week for eSCon USA. The two...