The best esports advertising campaigns of 2024
With the end of 2024 drawing near, Esports Insider is once again looking back at a year full of impactful marketing campaigns and unexpected brand collaborations in the world of…
Tag: Evil Geniuses
Best and worst esports rebrands
Branding is a powerful business tool that can help to refresh the image of a company. A successful rebrand, which respects the brand’s legacy and core image, can be key…
Who are the VALORANT VCT Americas partner teams?
Riot Games’ VALORANT esports ecosystem is centred around three partnered semi-franchised VALORANT Champions Tour (VCT) leagues: EMEA, the Americas, China and Pacific. Going into 2025 these leagues will each comprise…
Evil Geniuses returns to old logo ahead of 25th anniversary
North American esports organisation Evil Geniuses (EG) has announced a rebranding activation to celebrate its 25th anniversary. The rebranding will see the return of its fan-favourite logo which was changed…
Evil Geniuses launches streetwear collection inspired by VALORANT coach Potter
North American esports organisation Evil Geniuses has revealed a new merchandise collection which is inspired by the team’s VALORANT coach Christine ‘potter’ Chi. The collection, co-created alongside Chi and muralist…
Evil Geniuses and Golden Guardians leave LCS, franchise league to operate with eight teams
North American esports organisations Golden Guardians and Evil Geniuses have exited the LCS following the termination of their third-party administrator (TPA) agreement with Riot Games. Going into the 2024 season,…
