It’s not often that you see one of your clients invest money into your company, but that is precisely what happened between Omnicoach and Team Detonator. Team Detonator — a...
Picture this: you own and operate a brand that is not remotely connected to esports or gaming, like a jeans brand, a bank, or a brand that produces beef jerky....
RELATED: Omnicoach origins with CTO Levente Nádai Two-thirds of all start-ups fail to deliver a positive return to investors, according to the Harvard Business Review. The esports industry is currently experiencing...
The value of data in sports is undisputed. Baseball players have batting averages. Footballers have average first- and second-half goals. Data is what makes an athlete valuable to teams, their...
As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands...
It might seem apropos, if not a bit obvious, to find gamification advice on an esports website, considering that competitive games inspired the concept, to begin with. But outside of...
