There is an inherent problem with revenue generation in esports. Prize money doesn’t sustain most esports organisations; the industry doesn’t have a media-rights safety blanket like traditional sports; there is...
North American esports organisation Version1 has announced a long-term partnership with advertising technology company Thece. As a result, the company will assist Version1's efforts to attract non-endemic brands on assets featured via...
Multi-regional esports company Misfits Gaming Group has announced a partnership with second-screen mobile engagement ad platform Thece. The agreement looks to help Misfits generate more advertising opportunities for its streamers...
When the biggest tournaments in the world are broadcast on Twitch and YouTube, and licensing agreements in esports are substantially lower than their traditional sporting counterpart, it isn’t difficult to...