Influencer marketing is a topic that has gained perhaps more traction during the pandemic than any other form of promotion. Brands looked at online channels during the lockdown, and influencers...
In June, we saw a lot of interesting non-endemic partnerships that ranged from dog food and fitness to dating sites —a strong indicator that esports sponsorships and partnerships continue to...
Want to grab the attention of esports fans? Take your brand message outside, says YouGov. New research by YouGov found that esports fans in the U.S. and Great Britain are...
Every day, as part of its SportsIndex service, YouGov Sport asks Americans their perceptions of esports games, tournaments and publishers – as well as recording the habits and preferences of...
Data is often a hot topic in esports, whether outlining the vast amounts available in a single game, or the lack of reliable data available on esports consumers worldwide. Many...
The latest entrant in the world of research reports on esports is international data and analytics group YouGov. This one differs to the likes of Newzoo, Superdata, Nielsen and Juniper however...