Hisense has announced an extensive marketing partnership to become the exclusive TV provider of Evil Geniuses.
The marketing sponsorship will run through the entirety of 2017 and feature a ‘variety of co-branded events, a presence at major tournaments and extensive digital activations aimed at bringing technological excellence to the gaming community’. Evil Geniuses currently operates teams in Dota 2, Street Fighter V, Halo, Smash and Call of Duty. This deal incorporates all of these.
Chinese firm Hisense, which has its headquarters in Qingdao, will be the official television sponsor of Evil Geniuses, and as of now serve as the organisation’s television and technology provider.
Mark Viken, Vice President of Marketing at Hisense commented: “We are thrilled for Evil Geniuses to join the Hisense family and to be a part of one of the fastest growing entertainment segments in the world. The competitive gaming community and larger amateur gaming community are essential target markets for Hisense, and we can think of no better way to get involved with this movement.”
Hisense and Evil Geniuses will activate their partnership immediately through an expanded presence during major esports tournaments in Los Angeles, Atlanta, Las Vegas and Seattle. Another part of the deal also will also Evil Geniuses players will help drive brand awareness through targeted Hisense events across the States.
Peter Dager, CEO of Evil Geniuses added: “We are very excited to share this official Hisense partnership with our fans. I was able to attend their keynote at CES in Las Vegas and immediately was impressed with the quality of their TVs. 2017 should be an awesome year for EG fans with everything they are bringing to the table.”
Esports Insider says: Hisense is another huge company which, via this sponsorship, has entered the esports ecosystem. Founded in 1999 the corporation has partnered itself with a longstanding North American organisation in an arrangement which should pay off for both parties.