Esports Operator and Supplier of the Year shortlists revealed for SBC Awards

Pinnacle is facing significant competition to hold on to its Esports Bookmaker of the Year award at the annual SBC Awards in December.

The sports betting industry’s annual end of year celebration takes place on the 5th of December at The Artillery Garden, London and will see two esports awards distributed in what’s been a substantial year of growth in the esports betting space.

This year, there’s not one, but two esports focused awards, with Esports Bookmaker of the Year being joined by Esports Supplier of the Year for the first time. There’s no doubt that the esports betting space has developed significantly over the past year, and so the SBC Awards provides the perfect opportunity to recognise the achievements of several companies across the last twelve months.

The industry has come a long way from a time when not even match betting markets were prevalent across most operators. Now, there’s very few that don’t have esports someway integrated into the sportsbook.

There’s been a variety of different approaches, too, making the landscape fascinating in itself. Many operators continue to slip esports into the sportsbook as just another asset, whilst Betway has created a separate portal and the likes of GG.Bet and Unikrn are completely dedicated to esports.

Additionally, it’s been a year where substantial data deals have been made on the supplier side. The likes of Genius Sports partnership with ECS and FACEIT, and Sportradar’s partnerships with PvPRO and ESL are just a few to note. The product offering has grown substantially and largely that’s down to solid work from suppliers who now place heavy emphasis on esports.

The shortlist for Esports Bookmaker of the Year is as follows:

  • Pinnacle
  • Unikrn
  • Danske Spil
  • Betway

The shortlist for Esports Supplier of the Year is as follows:

  • Abios
  • Betradar
  • Pinnacle
  • Ultraplay
  • BetGenius
  • RTSmunity

Former Sky Sports presenter Matt Lorenzo and Luis Garcia, a Champions League winner with Liverpool in 2005, will be announcing the two esports awards in amongst 28 total awards split into 11 Operator/Affiliate awards and 17 Supplier awards.

Choosing from these shortlists only, the Operator/Affiliate Awards will be put to a vote by anyone that attended this year’s Betting on Football and Betting on Sports/Esports conferences, while nominees for the Supplier Awards will be assessed by a panel of judges.

Sam Cooke, Editor of Esports Insider said: “It’s been a year of substantial learning, improvement and growth for those involved in esports betting. We’re delighted to have received so many great nominations. The judges will have a tough task deciding who’s the best of the bunch”. 

SBC Awards is organised by SBC Global, the parent company of Esports Insider.

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