G2 Esports‘ Counter-Strike: Global Offensive team has forged an exclusive partnership with ESP, marking the organisation’s first venture into esports fantasy and betting.
The announcement from G2 reveals that it spent quite a lot of time waiting for the right opportunity and partner to come along before entering the esports betting scene, due to the amount of discussion – both positive and negative – surrounding it.
With this partnership, both G2 and ESP are looking to “promote esports even further and spice things up with a little extra excitement with fantasy and betting”. Betting with ESP requires individuals to be 18 years old and located in a country where online gambling is permitted. ESP offers live betting on finals of tournaments and other notable match-ups.
ESP was founded in 2014 as esportspools, offering fantasy esports to its members. In July last year, the website extended its offering to wager pools – after that, it introduced live betting. In CS:GO, users can bet on each and any round of a game. The titles in which individuals can bet on – in addition to CS:GO – are League of Legends, Overwatch, PUBG, and Dota 2.
G2 Esports already counts Logitech G, AOC, paysafecard, NEEDforSEAT, and Vodafone among its partners. The organisation currently has 12 teams – including League of Legends, Hearthstone, PUBG, Rocket League, and Vainglory – but this deal specifically involves on its CS:GO roster.
Esports Insider says: Esports betting remains somewhat unrefined as a market, and the fact that G2 has waited to find the right way to enter it is encouraging. It’s interesting that this partnership exclusively revolves around the organisation’s CS:GO team – we’re looking forward to seeing what comes of it.