Esports Arena Las Vegas, located in the Luxor Hotel & Casino, has announced HyperX as its official peripheral partner for Allied Esports’ flagship property.
According to Simon Temperley, CMO of Allied Esports: “Our vision for Esports Arena Las Vegas was to create the ultimate interactive entertainment experience for casual and competitive gamers; providing HyperX peripherals to our customers and competitors will ensure we are offering an elite gaming experience that delivers superior performance to all in the arena.”
Players in the stadium will be equipped with the HyperX™ Cloud Revolver headset, HyperX™ Cloud Alloy keyboard, the HyperX™ Pulsefire gaming mouse, and HyperX™ mouse pads for use in competition. HyperX gear will also be on sale on-site at the arena’s merchandise store.
“HyperX is proud to partner with Esports Arena at Luxor to bring a new premium and authentic gaming experience to Las Vegas,” said Annie L. Gerard, HyperX Strategic Marketing Manager. “Gamers and competitors will be experiencing the best in class comfort, quality and competitive advantage with the award-winning HyperX gaming gear.”
Esports Arena is the first dedicated esports venue on the Las Vegas Strip, with a multi-floor facility and modular design. The venue features LED video walls, telescopic seating, and an on-site video production facility for publisher use. The facility has also been keen to promote its partnership with Spanish-American chef José Andrés. Rather notably, Andrés was listed by TIME magazine as one of the world’s most influential people in 2012, and he has won a host of culinary awards and been named in GQ’s Men of the Year in the past.
Esports Arena is making moves elsewhere too, and recently opened Esports Arena Oakland in the Bay Area.
Esports Insider says: A peripheral partner can help significantly in terms of cost for dedicated esports venues, a relatively new and untested venture. Naturally the Esports Arena is well backed financially with its prime spot on the Strip in Vegas, but getting the right partners in is vital if the project is to see success in the long term. Moreover, if the partnership proves to beneficial for HyperX, more of these relationships should be expected in the future.