Unikrn has made its first of two announcements that CEO Rahul Sood considers “the biggest deals of [his] career”, acquiring tournament platform ChallengeMe.GG.
This acquisition is said to be a “multi-million” deal, and the teams from both companies have merged into one.
Unikrn will use ChallengeMe.GG to offer skill-based betting experiences alongside “competitive and quickplay matchmaking, open lobbies, direct challenges, fully automated tournaments and ladders.” The platform is currently only open to Counter-Strike: Global Offensive, though Sood plans to introduce titles such as Dota 2, PlayerUnknown’s Battlegrounds, and Rocket League sooner rather than later.
Not only that, Unikrn are now seeding Unikoin Gold (UKG) tournaments that allows users to donate the cryptocurrency they’ve earnt, the platform will also add entry fees to increase tournament payouts. The company has added staff members in New York, Las Vegas, London, Signapore, Sydney, and Vietnam in the not-so-distant past, and plans to hire people in Berlin and Poland, too.
Practically speaking, ChallengeMe.GG’s acquisition means Unikrn will be offering tournament betting with its blockchain technology across North America and Europe. Just last week, it was revealed that Unikrn – alongside PlayWire – entered a brand deal with the Sacramento Kings to represent its NBA 2K League, Kings Guard Gaming.
Unikrn began working with ChallengeMe.GG in October 2017 where it hosted a tournament using a crypto prize pool, leading to weekly events and ladders being co-hosted by the companies. “If you’re wondering what part two is – strap in. It’s coming, and it’s a monster,” teased Sood in the announcement. Unikrn has previously acquired Pinion, DotaProHub, Vision IP, and LEET.
Esports Insider says: This is seemingly a colossal move for Unikrn as the company looks to make its cryptocurrency, UnikoinGold (UKG), a staple in esports betting. We’re intrigued to see what it does with this acquisition, and look forward to seeing their so-called monstrous second announcement.