West Ham finds esports partner in Basset & Gold

West Ham United has announced a deal with Basset & Gold that will see the financial services firm become the club’s sleeve sponsor and esports partner.

More precisely, Basset & Gold’s logo will be prominently displayed on the sleeves of West Ham United’s Premier League, Premier League 2, and Academy team’s jerseys as well as supporting the club’s esports efforts.

West Ham Basset & Gold

Basset & Gold’s logo will be displayed throughout the clubs various channels, and it will work with its new partner to take part in local activations and charity work.

Karren Brady, Vice-Chairman of West Ham United commented: “I am delighted to announce our partnership with Basset & Gold and I am extremely excited about working together going forward. What really appealed to us was their commitment to working and engaging with our fans in east London and the local community. Our fans are at the heart of everything we do and we wanted to partner with someone who understands that and mirrors that commitment in their own work. Both partners are determined to achieve success next season and we cannot wait to launch our partnership through some incredible activations for our fans.”

West Ham became the first British football club to enter the esports industry in 2016 when it signed a FIFA player. Other Premier League clubs have followed suit, but none have yet to expand beyond the football-based title.

A spokesman for Basset & Gold also touched on the deal: “We are delighted to become a partner of West Ham United Football Club. We found West Ham United to stand out from the others in the way they treat their fans and their community, which is also ours being based in the City of London – only one train stop away from the fabulous stadium. Community and family are in the heart of our brand and we are looking forward to a fruitful partnership that will benefit both parties as well as everyone around us.”

West Ham United currently has two competitors in FIFA: Danny Taylor and Jamie “Jamboo” Rigden. The club has worked with esports organisation Ninjas in Pyjamas in the past through a mutual sponsorship in Betway.

Esports Insider says: Even though there are no details as to how Basset & Gold will aid in West Ham’s esports efforts, it’s encouraging to see the club further commit to the industry.