20th Century Fox has teamed up with Overwolf to launch a Fortnite competition in promotion of its upcoming movie The Kid Who Would Be King.
The competition’s prizes include 1,000 V-Bucks – Fortnite’s in-game currency – and a gaming setup worth $2,500 (£1,962.80). V-Bucks will be gifted to every player that wins a round during the challenge.
Uri Marchand, CEO of Overwolf discussed the event in a statement: “We’re committed to finding ways for brands and gamers to interact in a way that benefits all parties. The Kid Who Would Be King’s Fortnite challenge is a great example and we’re happy to work with 20th Century Fox. The challenge campaigns are performing amazingly well and we cannot wait to develop the format further during 2019.”
This isn’t the first time 20th Century Fox used gaming as a means to promote its movies. Last September, the studio partnered with PENTA Sports to help use the German organisation’s reach as a means to advertise future movies such as Alita: Battle Angel.
In August 2018, Overwolf partnered with Intel to launch a $7 million (£5.46 million) fund that was made available for developers that wanted to develop applications within Overwolf’s app. They started taking applications around the time of the announcement and started investing in the last quarter of 2018.
Esports Insider says: The demographic for Fortnite is wide open, but it definitely appeals to a younger audience. The movie that’s being promoted – The Kid Who Would Be King – is seemingly also geared towards children and young teenagers, so this partnership makes some sense. It also helps that Fortnite is literally the biggest thing in gaming and a titan in pop culture as things stand.