LCS team Golden Guardians has revealed its first sponsor alongside the unveiling of its jersey for the 2019 season.
Plantronic‘s headset brand RIG Gaming‘s logo is presented firmly on the shoulder area of the jersey that players will don in the upcoming Spring Split.
At the time of writing, no details of the sponsorship deal have been announced – including its length or potential activations – other than the logo placement on the jersey.
Revealed through social media, the jersey is said to take inspiration from the Golden State Warriors and the Bay Area with a “bridge-design”. Golden Guardians was founded last year alongside the inaugural season of the NA LCS’s franchised system, the team is owned and operated by the aforementioned NBA team.
Golden Guardians entered a partnership with sports and entertainment brand Fathead last August. This deal includes the production and retail of stickers and wall decals using the team’s branding.
In November last year, Riot Games entered a partnership with merchandise company We Are Nations for the LCS. The deal, which begun with the 2019 season, sees We Are Nations create and curate merchandise for each of the 10 franchises through online and offline outlets.
Now known as the LCS, North America’s premier LoL league will return on January 26th and run until March 24th. It rebranded from NA LCS once franchising (and a new identity in the form of LEC) hit the EU LCS.
Esports Insider says: Not only does Golden Guardians’ new jersey look pretty slick, it has a shiny new sponsor – not bad at all! Without knowing the exact terms of the deal it’s hard to judge, but RIG isn’t a brand you see often within the plethora of gaming headset brands on the market.
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