Vexed Gaming has partnered with nutrition solution company Runtime.GG as the organisations official nutrition partner.
Runtime.GG provides a range of ‘situational nutritional solutions for today’s lifestyle’, its range of products come in many forms, including drinks, snack bars and shakes. The company formed in 2017 and Esports Insider spoke to Runtime shortly after they launched to talk esports and nutrition. A year later and Runtime was back in the news after securing a seven-digit seed round and later in 2018 they partnered with BIG Clan as the teams’ nutrition sponsor.
Mark Weller, Vexed Gaming, COO, spoke about the news: “We are extremely excited to be partnering with Runtime.gg as part of our responsible gaming program, at vexed we have always stressed the importance of a healthy lifestyle and are now excited to have the opportunity to offer our players a nutritional diet to aid them in what is a hectic job. Together with Runtime, we have no doubt that we can improve our players’ diet’s not only whilst training, but on the road as well.”
Additionally, Mark Weller, when speaking to ESI, commented: “We’re really looking forward to working with Runtime to improve our players’ performance as well as helping their brand secure a strong presence within the UK esports market.”
As part of the partnership, Vexed will be offering fans a chanced to win 1 of 3 ‘Vexed edition’ starter packs, containing seven ‘Next Level Meals’, Four Performance Drinks, two Performance bars and a Vexed Shaker.
Vexed also holds partnerships with eBuyer, Seagate, Logitech G, XPG, Twitch, Omen by HP, Nitro Concepts, Zowie, Custom Controllers and Gamers Apparel.
Esports Insider says: Partnerships with nutrition brands are commonplace in esports. As people become more health conscious nutrition brands such as Runtime are perfectly placed to capitalise on an organisations desire to appeal to gamers’ looking for a healthier alternative to energy drinks or fizzy pop.