Tournament organiser ESL has unveiled non-alcoholic beer brand Bitburger 0.0% as an official partner for the ESL One Germany Dota 2 tournament.
Alongside partnering ESL One Germany, the beer brand will also serve as a partner to all ESL Dota 2 esports events in Germany.
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The deal marks the first time Bitburger 0.0% will act as an official partner for an ESL event. The brand previously appeared as a supplier for ESL One Hamburg for the last two years, and in June, it was named as the exclusive refreshment partner of the ESL Meisterschaft national championship.
Bitburger 0.0% joins an extensive roster of partners and sponsors for ESL One Germany, including Intel, Mercedes-Benz, DHL, GG.BET, Acer Predator, and MTN DEW AMP GAME FUEL.
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ESL One Germany will begin its third round of the group stage on October 9th. The tournament sees 16 teams from across the globe competing for a share of $400,000 (£307,008) in prize money. Due to the ongoing COVID-19 pandemic, ESL will produce the tournament from a virtual studio, while the tournament will be played online.
Esports Insider says: Given the success of this regional partnership, it makes a lot of sense to expand it all of ESL’s Dota 2 operations in Germany. Bitburger 0.0% has played a part in many the tournament organiser’s events held in the region, and in a time where live events won’t be returning for the foreseeable future, it’s cool to see the partnership being maintained.