Following the launch of its new Marvel Retro collection, Team Liquid has announced the renewal of its partnership with Marvel Entertainment until 2022.
According to the esports organisation, the agreement will include launching new exclusive merchandise and collaborative content, with plans in place to drop one more piece of Marvel apparel before the end of the year.
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Steve Arhancet, Co-CEO and Owner of Team Liquid commented: “We’re excited to continue our team-up with Marvel. Both of our brands are built around compelling narratives: heroes, rivalries, triumph and even, overcoming hardships. There’s so many more stories for us to tell together through custom apparel, original content and other fan offerings.”
Team Liquid’s League of Legends team debuted the partnership back in 2019 at Rift Rivals: North America vs Europe, donning Captain America-inspired jerseys that displayed both the Team Liquid and Avengers logo.
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The partnership was Marvel’s first in the esports space – and one of the first entertainment brand activations in esports. The collaboration has seen the release of apparel ranging from X-Men to Spider-Man to Black Widow.
Since Marvel’s first venture into esports with Team Liquid, they have since partnered with Australian organisation Chiefs Esports Club, and recently teamed up with ESL to host esports events on the release of Marvel Super War.
Esports Insider Says: The partnership between Team Liquid and Marvel Entertainment has been a well-executed collaboration, as shown by the renewal. Marvel seems to be comfortable extending their stay in esports with the organisation as the company paves the way for entertainment-based partnerships in the industry.