AS Monaco Esports, the french football club’s competitive gaming division, has announced a partnership with Russian organisation Gambit Esports to launch a new esports team, AS Monaco Gambit.
According to the release, the team will consist of three Fortnite and five Dota 2 professional athletes, including Russian Fortnite players Mark ‘letw1k3’ Danilov and Ilya ‘Toose’ Chernishov.
AS Monaco Gambit, and its four-person staff, will promote the football club by wearing AS Monaco’s diagonal jersey as a result of the partnership. The Fortnite division of AS Monaco Gambit is set to debut on February 11th at the Fortnite Champion Series. Moreover, the Dota 2 team will debut three days later during ESL One CIS Online.
Oleg Petrov, Vice-President and CEO of AS Monaco commented on the partnership in a release: “We are delighted to launch this partnership with Gambit Esports. The creation of a joint team allows us to take a new step in this sector by joining forces with a reference on the international esports scene.
“Esports is a very fast-growing market and an important pillar of our digital development. This orientation responds to a twofold objective: to enable us to diversify our activities by addressing a different, young and highly connected audience, while supporting the club’s internationalisation strategy by developing our presence in key territories.”
In addition, a range of co-branded products will be made available online, as well as in Mobile TeleSystems (MTS) stores across Russia. MTS, the largest mobile operator in Russia, made its entry into esports in 2018 following the acquisition of Gambit Esports.
Irina Semyonova, Head of the MTS Esports Department also commented: “The partnership with AS Monaco will allow us to offer a unique experience to football and sports fans. With the creation of the AS Monaco Gambit team, we become the first Russian esports club to establish a relationship with a foreign team. This is a great opportunity to develop our activities.”
Esports Insider says: The partnership sees AS Monaco continue to develop its esports structure. Following in the footsteps of French rival PSG and its deal with Talon, Monaco has chosen to expand its reach to other titles, whilst also promoting its brand to a wider audience. It will be interesting to watch how this partnership pans out for both organisations and if even more agreements like this emerge in the future.