Esports betting platform Luckbox has appointed Nevzat Ucar, formerly of Riot Games and Red Bull, as the firm’s Head of Content.
According to the press release, Ucar is expected to play a leading role in Luckbox’s marketing strategy, whilst also being responsible for the company’s global content strategy.
Prior to joining Luckbox, Ucar recently worked at Red Bull as the energy drink brand’s Head of Content. Moreover, his resume includes a six-year tenure at FOX International Channels as the company’s Art Director, as well as working at Riot Games in 2017 as the publisher’s Head of Video and Broadcast.
Luckbox CEO Quentin Martin commented on the hiring: “Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that.
“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”
Following on from Luckbox’s debut on Toronto’s TSX Venture Exchange (TSXV) last year, the company has strengthened its backroom staff in 2021 with the hiring of Ran Kaspi as its new Chief Financial Officer and Thomas Rosander as the company’s Chief Customer Officer.
In addition, the esports betting platform appointed Lachlan Thomson as its Head of Performance Marketing in 2020, prior to its stock exchange debut, in order to ‘scale-up’ the firm’s marketing efforts and company growth.
On his appointment, Ucar added: “I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me. This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”
Esports Insider says: Over the last few months, Luckbox has slowly started to build an established backroom structure to strengthen its operations for 2021 and beyond. The appointment of Nevzat Ucar is no different and it’ll be interesting to see if the company plans to add more names to its staff list as the company targets even more growth.