Social media analytics firm Zoomph has announced a strategic partnership with North American esports organisation Immortals Gaming Club.
As a result of the partnership, IGC will be able to analyse engagements for all of the organisation’s social media posts across every team. This includes Brazilian organisation MIBR, Overwatch League franchise Los Angeles Valiant, and its Immortals brand, among others.
According to the release, IGC plans to use Zoomph’s data offering to create ’meaningful and actionable’ insights, alongside providing an ‘amplified entertainment experience’ for its fans. Moreover, the partnership looks to offer more transparency to IGC’s existing and future partners.
Zoomph’s Co-Founder, Nick Cronin, commented on the partnership: “Immortals Gaming is another fantastic addition to our growing esports network, we are always looking for passionate and fun brands to work with.
“We hope to provide added value to their partnerships and their fan experience through our platform as they continue to make impressions across all social media platforms.”
The social media analytics firm is no stranger to the esports industry. Over the last 12 months, Zoomph has partnered with a variety of esports organisations such as Misfits Gaming Group, Atlanta Esports Ventures, Team Liquid and the Pittsburgh Knights.
Additionally, 2021 has already also been a busy year for IGC, particularly from a commercial standpoint. Alongside its new collaboration with Zoomph, the esports organisation has partnered with Insurance company Progressive and booking service HotelPlanner. In January 2021, IGC renewed its agreement with the Toyota Dealers Association in Southern California.
Esports Insider says: Zoomph’s list of clients already highlights the value of social media data analytics, especially when it comes to securing partnerships that expect fan engagement. As with all of these deals, the effectiveness of the partnership will be recognised through the quality of commercial partners IGC will be able to gain, or retain, in the future.