Australian esports organisation ORDER has entered into a strategic partnership with social media analytics firm Zoomph.
The deal will see the organisation have access to a range of analytics that will give a ‘better understanding’ of the value generated from its content and players.
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Zoomph becomes the fifth partner of ORDER, joining clothing brand PUMA, gaming peripherals manufacturer Logitech G, Alienware, and telecommunications company Optus.
Nick Cronin, Co-founder of Zoomph, commented on the partnership in a release: “ORDER is another fantastic addition to our growing esports network, we are always looking for passionate, international, and fun brands to work with. WORDERe hopes to provide added value to their partnerships and their fan experience through our platform as they continue to make impressions across all social media platforms.”
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Zoomph is no stranger to the esports scene and has secured partnerships of a similar nature with Team Liquid, Atlanta Esports Ventures, Misfits Gaming Group, and most recently, Immortals Gaming Club.
Chris Orfanellis, Chief Gaming Officer at ORDER, also spoke on the deal: “As we work to diversify our operations into the content and lifestyle space, it is important to understand our audience, affinities, online value, and potential areas for growth. We aim to continue to attract the best talent and grow aggressively in the esports space and believe Zoomph’s platform will help us do so.”
Esports Insider says: Over the past 12 months Zoomph has managed to build an impressive roster of partners when it comes to the esports industry. Thanks to the partnership, ORDER will be able to make better business decisions thanks to the information provided by the analytics firm.