European esports organisation Fnatic has secured a partnership with UK-based custom computer manufacturer Chillblast.
The manufacturer will provide support to Fnatic’s League of Legends, Halo, FIFA, Dota 2, VALORANT, and CS:GO rosters, in addition to providing its content creation roster with PCs.
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In addition, the two parties will collaborate on a limited-edition PC, gaming notebook and cases for fans to purchase. Chillblast will become Fnatic’s exclusive PC and notebook partner.
Chillblast’s logo will also appear on the organisation’s jersey, which is set to be released at a later date, as well as becoming an ‘official reseller’ of Fnatic Gear clothing.
Sam Matthews’ CEO of Fnatic, spoke on the deal: “Our players know that to be able to compete at the best in-game, we need to have the best-performing systems. Chillblast will be able to offer excellent performance along with unique fantastic Fnatic team designs.
“We can’t think of a better PC manufacturer to partner with than Chillblast to demonstrate our commitment to support our players with the highest levels of PC performance, while also offering fans the opportunity to access the same systems that our players use.”
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Chillblast becomes the eighth partner of Fnatic, joining the likes of automotive marque BMW, cryptocurrency exchange Crypto.com, and online fashion retailer ASOS.
Scott Brenchlet, CEO of Tactus Group, Chillblast’s parent company, also commented: “Everyone at Chillblast is excited to enter into this partnership with Fnatic. We’re obsessed with providing the highest levels of performance and service, enabling gamers to compete at the highest levels.”
Esports Insider says: Chillblast is no stranger to the UK esports scene and by partnering with Fnatic, it continues to expand its presence within the industry. For Fnatic, custom branded towers alongside new jersey sponsorship could be very fruitful for both parties.
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