NFT platform ARterra Labs has announced a partnership with CS:GO series Champion of Champions Tour (CCT).
The 18-month deal will see the platform create a range of free digital collectables for CCT viewers.
Viewers that manage to obtain a digital collectable have a chance to unlock a range of benefits such as VIP access, giveaways, and ‘perks’ throughout the duration of the qualifiers, studio finals, and LAN events.
Operated by its founding partners, the CCT will feature a $3.4m (~£2.86m) prize pool split across North America, South America and Europe. Open qualifiers for regional tournaments started in July 2022, with the CCT Global Finals still set to take place at the start of 2024.
The deal marks ARterra Labs’ first partnership with an esports tournament circuit, however, the platform is no stranger to the industry. ARterra Labs has secured deals with a number of organisations including Complexity, Centric Gaming, and most recently LDN UTD.
For CCT, the platform becomes its fourth partner, joining the likes of CS:GO skin marketplace Bitskins, broadcast solutions provider StreamCards, and IT services management company AWS.
Jon Werthen, COO at ARterra Labs, spoke on the deal: “The multi-level partnership with GRID Esports for the CCT sets the foundation for a genuinely entertaining and engaging future. “
“From tournament activations to using the GRID API to make dynamic digital collectables, we are thrilled to boost fandom through Web3 activations across the 18-month-long Champion of Champions Tournament powered by GRID.’’