German esports organisation Eintracht Spandau has secured a partnership with esports analytics and data company Shikenso to help bolster its current sponsorships.
By utilising Shikenso’s technology solutions, Eintracht Spandau will be able to measure media valuation metrics as well as monitor its sponsorships across streaming and social channels.
Founded in 2021 by popular gaming influencer Maximilian ‘HandOfBlood’ Knabe, the esports organisation’s commercial portfolio includes the likes of Pringles, Logitech G and Uber Eats. Eintracht Spandau competes in the Prime League, League of Legends’ German regional league, after acquiring the spot from EURONICS Gaming last year.
According to a release, the agreement will also help foster ‘data-driven decision making’ following the integration of Shikenso’s technology.
In 2022 alone, Shikenso has bolstered its list of clientele. Some of its recent partners are EXCEL ESPORTS, ReKt Global, KOI, BIG and Acend, among others. In addition, the esports analytics and data company extended its partnerships with tournament organisers BLAST and PGL.
In the announcement, Christian Baltes, Eintracht Spandau’s Senior Product Manager of Esports, highlighted the organisation’s emphasis on providing transparency around the value of its sponsorships for partners. Moreover, the deal allows the organisation to discover ‘data-based optimisation opportunities’.
Arwin Fallah Shirazi, CEO of Shikenso, commented: “Seeing what Eintracht Spandau has already achieved in the German esports scene is stunning – the way they built a community, how they excite them and how they create unique content for their audience and partners.
“It is not surprising that they have succeeded in attracting major and well-known partners in so little time. Being able to support them through our data, empowering their business and being part of their journey is a privilege.”
