Danish esports organisation Astralis has signed a partnership with German data and analytics company Shikenso Analytics.
The partnership will be based on Shikenso’s AI-powered data solutions that will be used by Astralis to better understand the value of its partnerships.
Shikenso uses artificial intelligence to provide clients with insights into sponsorship placements, in turn generating accurate data about the value of their sponsorships for partners.
Astralis is the latest in a string of high-profile partnerships for the German data company. Shikenso has partnered with the likes of tournament organiser PGL, esports holding company ReKT Global and esports organisations Berlin International Gaming, Eintracht Spandau and others.
The company’s tools are used to better understand partnership value through streaming and social media channels. From a technical standpoint, the data partnership will allow Astralis to use data-based benchmarking, optimisation and troubleshooting.
The Danish esports organisation currently has 15 brand partnerships, ranging from telecommunications company Three to sportswear brand hummel to matchmaking platform Esportal, to name a few. The company has also made moves to open its headquarters, called the Nexus, to the public.
Arwin Fallah Shirazi, CEO of Shikenso, said: “Astralis has proven to be an essential part of today’s esports ecosystem, not only through its success but even more so by its pioneering spirit, passion for the industry and dedication to encourage and promote new talent. To be able to work with an organisation of this calibre is an extraordinary mission that we are more than looking forward to!”
Commercial Director for Astralis Kasper Sindt, added: “We base our commercial decisions on facts rather than feelings, and on insight rather than gut feelings. Shikenso will help us elevate our game in this area even further, enabling us to pinpoint exactly which activities drive the most commercial value for Astralis and our partners.”