Los Grandes secures Redragon partnership

Los Grandes Redragon
Image credit: Los Grandes

Brazilian esports organisation Los Grandes has announced peripherals brand Redragon as its latest sponsor.

As a result, Redragon’s brand will be displayed on all of Los Grandes’ team jerseys and social media channels. Moreover, the peripherals brand will release an exclusive Los Grandes product line and an online store dedicated to the organisation.

The deal also sees three of Los Grandes’ influencers sign up to become Redragon brand ambassadors. These are Pedro ‘Duffy’ Faganelo, Sara ‘Luna’ Araujo and Gabrielle ‘Calistah’ Andrade. Each of the influencers are focused on a different niche within the esports community.

Redragon has held a solid presence in the Brazilian esports scene, sponsoring relevant projects in the country like 00Nation. Interestingly, it even owned part of the Simplicity Esports’ project in Brazil, which Los Grandes incorporated in 2022. By then, Los Grandes acquired 100% of the assets, ending Redragon’s bond with the company. The brand now comes back to the project as a sponsor.

In a press release, Los Grandes’ Co-Owner Rodrigo Terron highlighted why it is important for the organisation to secure a deal with Redragon: “For us, it is necessary to walk alongside partners who understand and are aware of the importance of the projects we have for Los Grandes in 2023.

“Redragon has a long history with great teams in the main competitive scenarios in Brazil, and being among that list of giants makes us excited about what we will do together, thinking about both the competitive side and bringing exclusive experiences and news to Los Grandes fans,” he said.

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Other Los Grandes sponsors are betting website EstrelaBet (exclusively for its Counter-Strike: Global Offensive roster), Shopping D and clothing brand Rexpeita.

The organisation is one of the most prominent teams in Brazil and has recently undergone an aggressive expansion project. In 2022 alone, Los Grandes acquired the local branch of Simplicity Esports and the fellow Brazilian organisation Team oNe.

Victor Frascarelli, Journalist
Victor Frascarelli is a Brazilian esports business journalist focused on the LATAM market. Previously at The Esports Observer for two years, Victor enjoys all things competitive, from League of Legends to football to chess to CS:GO.