NRG and San Francisco Shock partner with DXRacer

Image credit: DXRacer / NRG Esports

North American esports and gaming organisation NRG and Overwatch League franchise San Francisco Shock have partnered with gaming chair brand DXRacer.

The gaming furniture company will work with both NRG and San Francisco Shock to produce co-branded gaming chairs. Exact partnership details were slim, however, the two brands announced that it is a multiyear deal.

Touted as one of the first brands to develop a dedicated ‘gaming chair’ back in 2006, DXRacer has worked with a large number of brands, creators and esports companies, mostly by producing co-branded gaming chairs. DXRacer most recently partnered with esports and gaming organisation Immortals in 2022.

NRG, on the other hand, is a prominent gaming and esports brand in North America. The company has recently partnered with ASUS ROG to equip its roster with peripherals and other equipment. NRG Co-Founder and Co-Owner Andy Miller acquired the San Francisco Shock franchise in 2017.

As for the chairs, both NRG and San Francisco Shock co-developed variations of the Craft Pro model from the DXRacer lineup. The chairs feature a gray scheme for the NRG model, and orange branding for the San Francisco Shock model. The chairs are available through the DXRacer web store.

The gaming chair market today is vastly different compared to when DXRacer started. Herman Miller, one of the most notable chair brands in the world, has created a gaming chair and even IKEA is bringing gaming chairs into the mainstream. A prominent player in the esports-focused gaming chair game is Secretlab, a company that has a long-standing partnership with Riot Games.

Brandon Tortora, VP of Sales at NRG, commented on the deal: “We are proud to be working with such an innovative brand as DXRacer.

“As the esports industry continues to change and evolve, we need to continue working with leading partners like DXRacer to deliver new ways to drive value for our fans.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.