Quadrant receives seven-figure investment; appoints WillNE as Co-Owner

22 January 2024


Quadrant receives seven figure investment; appoints WillNE as Co-Owner
Image credit: Quadrant

Lando Norris-founded esports and gaming organisation Quadrant has raised ‘seven-figures’ through an investment round to help fuel its growth.

The company has also announced that William Jonathan Lenney, known as WillNE, will join as Quadrant’s newest Co-Owner.

ESI Lisbon 2024

Quadrant is most known for its founder, British Formula 1 driver Lando Norris, who founded the organisation in 2020. Since then, the organisation has entered partnerships with the likes of JBL Quantum and SCUF and has created several successful merchandise lineups and content series, which echo the company’s focus on esports, apparel and entertainment. On the esports front, the organisation competes in the likes of Halo and Fortnite.

The exact amount raised was not disclosed by Quadrant, but the company did say that it amounts to ‘seven figures’, which makes it one of the largest investment rounds in recent months globally. The new funds will be allocated to fund the expansion of the Quadrant business, alongside creating an ‘industry-leading’ subscription platform, according to the company.

In addition, the company has brought well-known YouTuber WillNE as its Co-Owner. The UK YouTube star is known for challenge and variety-themed videos, such as putting his bank details on a billboard or creating an iPhone vending machine. As of the time of writing, Lenney has just over 5m YouTube subscribers. Via a release, Lenney shared that he has been a fan of the organisation since its inception and that he plans on helping elevate Quadrant and provide additional value.

Lando Norris, Founder of Quadrant, commented on the news: “Quadrant is going from strength to strength and it’s so exciting for me to see the team grow and create awesome moments for fans year after year. This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfil our lofty ambitions.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.