Esports player trading platform ENDX has announced a Counter-Strike-focused partnership with Asian esports organisation BLEED Esports.
According to a release, the collaboration will play a ‘pivotal role’ in expanding ENDX’s presence in Asian markets. Moreover, ENDX will collaborate with BLEED on exclusive content, event and other fan engagement-focused initiatives.
In particular, ENDX will be sponsoring BLEED Esports’ Counter-Strike 2 (CS2) roster. Similar to deals ENDX has secured with other organisations, BLEED’s CS2 team will be integrated into the ENDX platform.
Launched in 2022, ENDX is a platform that allows users to buy and trade players from real-life Counter-Strike esports teams. ENDX utilises a system similar to the stock market. As such, the stock of a certain player might rise or fall depending on factors such as performance.
Late last year the company secured deals with the likes of Guild Esports, BIG, Endpoint, Team Singularity and 00Nation, among others.
BLEED is a relative newcomer to the Counter-Strike scene having debuted its roster in late 2023. The organisation is perhaps more known for its ventures in Dota 2 and VALORANT, particularly the latter through its promotion to the VCT Pacific League after winning VALORANT’s Pacific Ascension league.
This is the second significant commercial partnership for BLEED Esports in 2024. Earlier this month, the organisation secured a partnership with rising streaming platform KICK. Moreover, BLEED recently announced a collaboration with North American esports organisation Disguised to support a VCT Challengers in the Pacific region.
Nikola Lipovac, Head of Sales and Partnerships at BLEED Esports, commented on the deal: “Joining forces with ENDX.GG is a significant milestone for BLEED Esports. This partnership opens up new avenues for our players, fans, and the broader gaming community. We believe that by combining our strengths, we can create unforgettable experiences and contribute to the ongoing evolution of esports.”
