German esports organisation BIG has extended its partnership with bottled water brand Volvic until 2024.
The two-year deal will see Volvic continue to support the organisation’s League of Legends and Trackmania rosters as well as expand into BIG’s CS:GO division. BIG first signed Volvic as a sponsor in 2020.
Notably, the partnership includes supporting the organisation’s female and non-binary League of Legends talent project, BIG Chroma, and , and its women’s Counter-Strike team BIG EQUIPA. BIG’s CS:GO talent development project BIG OMEN Academy will also be supported by Volvic.
Exact details surrounding what actions will be taking place have not been revealed, however, the previous deal saw Volvic’s branding present on select BIG jerseys.
Throughout its three-year collaboration, Volvic and BIG have also worked on a variety of campaigns. This includes activations such as the Volvic Charity Race, an annual Trackmania tournament.
Volvic is part of a noteworthy BIG commercial portfolio that includes the likes of Coinbase, Subway, Philips One Blade, OMEN by HP and die Bayerische, among others.
Daniel Finkler, CEO of BIG, commented on the partnership: “Following the beginning of our partnership with Volvic in 2020, I am very pleased that we will continue our journey for at least two more years until the end of the season in 2024.
“I am very happy that Volvic supports our ambition to promote tolerance and diversity in esports by adding the BIG Chroma team to its partner list. We now look forward to 2023 and the many exciting projects we will implement together in the future. We would like to take this opportunity to thank Volvic for their trust and great support over the past three years!”
