ESM.one, the parent company of data viewership platform Esports Charts, has announced it is undergoing a major revamp, starting with its official rebranding to AWERTI.
Announced yesterday, the new identity aims to reflect the data company’s evolution beyond its esports roots, expanding its presence in livestreaming analytics across entertainment, sports, and more. The company structure will not be affected.
Esports Charts’ Trajectory
Founded in 2016 by Ivan Danishevskiy, Artyom Odintsov, and Ihor Kryvych, ESM.one started as a niche project focused on bringing transparency to esports viewership. Throughout the years, the company has broadened its market by expanding to new niches in the livestreaming industry.
Its flagship service, Esports Charts, is a well-known data platform for esports viewership, providing both basic and more advanced numbers for all esports events. Its data is often used by many news outlets (including Esports Insider) to analyse the performance of tournaments and livestreams. The company has several partnerships in the space, including game publishers like KRAFTON and Ubisoft, as well as tournaments such as the Esports World Cup.
The company’s data has also been featured in several features outside of gaming, including Bloomberg and Forbes, and is strengthening its position in the industry.
On top of Esports Charts, AWERTI owns streaming analytics platforms Stream Charts, Chess Watch, and DoHuya, as well as the influencer marketing agency MIRAI, launched at the start of 2024.
“Back when we started, esports was growing fast — but reliable viewership data was almost nonexistent,” commented Artyom Odintsov, CEO and co-Founder of AWERTI.
“We built Esports Charts to make that data accessible, not just for fans but for global brands as well. And we succeeded — the platform is now the global standard for esports viewership analytics. This isn’t just a rebrand, AWERTI represents the full scope of who we are now: a data-driven product company building the ecosystem for everything streamed live.”
