LEC has a break with Kit Kat sponsorship
Riot Games has added Nestlé brand Kit Kat as a sponsor of its European league…
Riot Games has added Nestlé brand Kit Kat as a sponsor of its European league…
North American organisation Dignitas has established a strategic partnership with telecommunications company Verizon. The deal includes…
As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the…
Netherlands-based organisation Team Liquid has announced a three-year extension of its sponsorship deal with sandwich…
NRG Esports‘ Call of Duty League franchise Chicago Huntsmen has appointed Turtle Beach as its…
OverActive Media, the parent company of Toronto Defiant, Toronto Ultra and MAD Lions, has entered a multi-year partnership with Universal Music Canada.…
With the franchised, geolocated Call of Duty League beginning play this weekend, Activision Blizzard announced…
The Call of Duty League is the next big attempt at producing a geolocated, franchised…
Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA. The deal will see the car maker become an official partner of OverActive’s League of Legends…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
American prescription glasses and sunglasses retailer Zenni Optical has been named the official eyewear partner of fighting game event Evo. The partnership will see Evo and Zenni collaborate on a…
MENA esports organisation FATE Esports has unveiled its new esports facility called The Lab. Located in Amman, Jordan, the facility will house its esports rosters for competitions and practice. Additionally, the…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…
Esports news outlet Rush B Media has announced its return with new management and staff following a two-year absence. The relaunched company is entirely volunteer-based and will once again focus…