Activision Blizzard expands media rights deal with SPORT1

Activision Blizzard has expanded its distribution rights with German television broadcaster SPORT1. The multi-year agreement renews the broadcaster’s TV-exclusive rights to the Overwatch League across Germany, Austria and Switzerland. RELATED: Reported: Bilibili obtains...
Anonymo Kinguin

Kinguin named lead sponsor for Polish CS:GO team Anonymo

Gaming marketplace Kinguin has returned to the Counter-Strike: Global Offensive (CS:GO) esports scene by sponsoring new Polish organisation Anonymo. The partnership will Kinguin's branding be featured on Anonymo jerseys.  Moreover, both entities...

A guide to: Automotive brands in esports

In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers. To help keep...
Red Bull Racing Esports x HyperX

HyperX named peripherals partner for Red Bull Racing Esports

Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports. The deal will see the company become Red Bull Racing Esports' official peripheral partner. Moreover, HyperX's logo will be...

Virtus.Pro announces Halls partnership

Russian esports organisation Virtus.Pro has partnered with Mondelez International-owned cough drop brand Halls. As a result of the partnership, Halls will release a promotional video in collaboration with Virtus.Pro’s Dota 2 roster....

Dev1ce signs with talent agency Unsigned Group, departs Astralis to join NiP

Unsigned Group, a talent agency co-owned by Coldplay’s Guy Berryman, has announced its move into esports by signing Nicolai ‘dev1ce’ Reedtz to its roster of clients. The signing coincides with the CS:GO...

Wave Esports enters partnership with Red Bull

Austrian organisation Wave Esports has announced a partnership with energy drinks brand Red Bull. According to the release, the partnership will see Wave utilise 'Red Bull's infrastructure' to assist in the development of...
KRU Esports x Vanquish

KRÜ Esports appoints Vanquish as exclusive commercial agent

Argentine organisation KRÜ Esports has named international marketing agency Vanquish as its exclusive commercial agent. According to the release, both parties will collaborate to bolster the organisation's commercial portfolio by securing 'strategic alliances...
Legends of Runeterra

Riot announces Legends of Runeterra World Championship

Riot Games has revealed plans for its first Legends of Runeterra World Championship, featuring a $200,000 (~£143,655) prize pool. A total of 192 players from the Americas, Europe, and Asia, as well...

EXCEL ESPORTS secures Sony smartphone partnership

British organisation EXCEL ESPORTS has named Sony as the official smartphone supplier for its Fortnite division.  The partnership sees Sony work closely with EXCEL's Fortnite player Jaden 'Wolfiez' Ashman to showcase the...