Saturday 9th October
58 Oxford St, London W1D 1BH, FREE ENTRY


Pop in to our Oxford Street Pop-Up on October 9th from 10AM onwards to experience a snapshot of the esports industry. We’ve, alongside our partners, curated an interactive opportunity for you to come find out first hand why esports is one of the hottest emerging ecosystems. 

With a sim racing rig, aim training exercise, fighting game tournament, and a plethora of esports merch, you’re in good hands for plenty of entertainment on one of Europe’s busiest – and London’s most iconic – shopping streets.

Naturally, it wouldn’t be an ESI event without a series of specialist talks, so keep an eye out for those in the downstairs area of the venue.



11am – Esports – the Billon Dollar (+) industry? Where is it at in 2021? Featuring speakers from Veloce, The Story Mob, LDN UTD and EQ

12pm – Why did the University of Warwick develop a £275,000 esports centre? Featuring a speaker from the University of Warwick

2pm – Esports has a diversity problem. What is being, and what can be done? Featuring speakers from Queer Women of Esports, WIGI, Lion’s Creed and ESI.


Come and have a go on Veloce’s sim rig and experience all the thrill of driving a high powered racing vehicle with considerably less expense and risk.

Veloce is an organisation operating in gaming and racing. Our gaming outfit runs multiple pro-esports teams while establishing the largest racing media network—our racing teams compete in the Extreme E series as well as the W Series.

3D Aim Trainer will be running a high score challenge on one of their aim training maps, so you can compete for a prize whilst also improving your aim!

3D Aim Trainer is a multiplatform aim training game created to improve aim on PC, mobile, and a downloaded desktop App for competitive first person shooter games such as CSGO, Apex Legends, Overwatch, Krunker, Hyper Scape, and Escape From Tarkov as well as Third Person Shooter games like PUBG and Fortnite.

Come check out an exciting merch drop from We Are Nations, tying into a premium esports event.

We Are Nations is a global company focused entirely on the business of esports, focused on e-commerce and apparel.

Come take on friends and strangers in a fighting game with prizes on the line, with equipment provided by our good friends at Wanyoo.

Wanyoo was established in 1998 and is the world’s largest esports studio chain and operates more than 1200 stores in over 50 cities with over 10 million members worldwide.