ABOUT
It’s been over 730 days since we last saw you in person at ESI London 2019.
Since then, everything has changed – including our events.
At ESI London 2021, we’re giving conferences a refresh.
In addition to our usual blend of the best agendas, speakers and sessions, it’s time for esports networking to level up too.
We’ve made sure you can be among the first to take advantage of a new, personable way to mingle with hundreds of other attendees. Attendees can stick to the traditional drink and business card combo, or take part in Axe Throwing, VR Gaming, or Pop Golf competitions. Either, or, you’ll be able to build meaningful relationships.
For those more comfortable with private, quiet meetings, we’ve got you; the Beatbox space will provide this throughout both days, also a space for those needing to take the laptop and get to those emails on-site.
Our venue, BOXPARK Wembley, is full to the brim with various gourmet delicacies for you to enjoy, regardless of your dietary needs. Or, if feeding the mind is your primary focus, rest assured that we’re cooking up an unmissable agenda, bursting with sessions across various themes within the industry.
We’re back. #ESILONDON
NETWORKING
FUN & GAMES
The Meetspace VR game (4v4) will be running throughout both days and is freely available to attendees to book & take part, so whether solo or with a team, get involved. We promise, it’s great fun.
Day 1 we’ll have Pop Golf in the evening, and on Day 2 it’ll be Axe Throwing, plus a quiz, so lots of good-times options!
TRADITIONAL
The Playbox Networking Bar is conveniently located right outside the main conference room with ample seating areas behind the big screen.
BOXPARK is known for its exceptional range of great food & beverage options, and they’ll be there throughout for ESI London attendees to pick from.
For those important sit down meetings, we’ve reserved the Beatbox space downstairs for the duration of the two days. Think of it as the Quiet Carriage on the train. You can use this space for meetings or to catch up on emails as and when you please!
AGENDA
DAY 1 – 8 NOVEMBER
– Morning –
Doors open at 9AM! Breakfast, teas & coffee served.
After some exciting Brand Showcases (Rogue x Kia & G2 Esports x Ralph Lauren), the theme for the morning sessions will be: “The Dotted Line – Esports’ Commercialisation, Partnerships & Revenue Growth”
.
– Lunch Break –
We’ll break for lunch at 12.30PM and attendees will be able to pick from any of the 20+ eateries on-site, from Argentinian to Vietnamese!
– Afternoon –
Afternoon sessions start at 1:30PM with a focus on “Angels & Unicorns – Esports Investment, 2021”
, finishing up around 6PM.
– Evening –
The evening’s networking, fun and games will cater to one and all! Drinks will be flowing at the networking bar (don’t worry, they’re included), the usual huge variety of delicious food available throughout the venue, and an exciting quiz and Pop Golf! 
DAY 2 – 9 NOVEMBER
– Morning –
Day 2’s festivities will commence at the same time, so pop back in at 9AM for breakfast, tea & coffee. Tuesday morning’s sessions will focus on “Esports and Communities”, with plenty of speakers eager to discuss the importance of the collectiveness of esports consumers.
– Lunch Break –
We’ll break for lunch at 12.30PM and attendees will be able to pick from any of the 20+ eateries on-site, from Argentinian to Vietnamese. Will you stick with what you had the previous day, or try something new?
– Afternoon –
Finish up your lunches by 1:30PM and dive into the afternoon sessions which will touch on the elephant in the e-room: “In Play – the State of Esports & Betting, 2021”.
– Late Afternoon –
After a 30 minute break, we will return at 4PM and dive into the final sessions of ESI London: “Reaching New Audiences – Esports Sustainability”, again finishing up around 6PM.
– Evening –
The second night of networking- but make it fun! Drinks will be flowing even more at the bar (don’t worry, they’re still included) and the usual huge variety of delicious food will still be available throughout the venue. Day 2’s evening fun consists of an Axe Throwing competition at Bad Axe for those eager to throw an axe at a target… ?
ESPORTS X BRANDS WORKSHOP
We’ve curated a specialised, exclusive Esports x Brands Workshop presented by SPORTFIVE tailored to your needs, providing a special space only the select few can access. Expect a presentation, case study, and a ‘round table’ style discussion with optional speed-dating type meetings. If you represent a brand that’s looking to make meaningful, lasting connections within esports (we can help with the intros), you won’t want to miss this.
We’re expecting a great mix of attendees from sports, betting, brands and more!
WHEN: TUESDAY 9TH, 16:00-17:30
WHERE: BEATBOX NETWORKING LOUNGE
WHO WILL ATTEND
400+
ATTENDEES
75+
SPEAKERS
15+
MEDIA
OUTLETS
40+
ESPORTS & SPORTS
TEAM REPRESENTATIVES
30+
BRANDS
20+
INVESTMENT
GROUPS
Who attends
- Esports & Sports Organisations
- Suppliers & Service Providers
- Brands
- Investment Groups
- Other
Job Titles
- CEO's, Chairman & Founds
- C-Level Executives
- Directors
- Managers
- Other
HIGHLIGHTS AND VIDEOS
HIGHLIGHTS & VIDEOS
SPEAKERS
Alex Inglot
Commissioner
ESL Pro League
Alex Inglot
Commissioner
ESL Pro League
Alex Inglot is a unique strategist within the world of sports and esports. Having worked for many years in international corporate and commercial law, and nearly a decade in global sports communications and public affairs, he is now the Commissioner of the ESL Pro League. He leads the Commissioner’s Office, an independent governing body which oversees the ESL Pro League’s business structure and governance model.
Leeston Bryant
Senior Marketing Manager – Esports
McLaren Racing
Leeston Bryant
Senior Marketing Manager – Esports
McLaren Racing
Leeston started his career working in some of the best and most awarded UK Advertising Agencies across retail, lifestyle, telecoms and fashion brands. Here he achieved an excellent education in brand strategy and creative development.
Leeston has always been a huge gaming fan especially fighting games and RPG’s. For the last few years, Leeston has been heading up McLaren’s esports offer. Managing a global esports competition and sponsorship platform as well as an esports team and everything in between. Leeston sees esports and more broadly gaming as excellent way to push the boundaries of technology and also make motorsport more accessible.
Claire Hungate
President/COO
Team Liquid
Claire Hungate
President/COO
Team Liquid
Claire Hungate is Team Liquid’s president and chief operating officer (COO). In this role, Hungate oversees the organization’s profit and loss and global business strategy and operations. She defines and leads plans for global expansion, acquisitions and new revenue streams. In addition to leading the commercial planning, she will provide oversight for the company’s ongoing diversity, equity and inclusion efforts.
For more than 20 years, Hungate has exhibited an expertise in establishing or redeveloping businesses built around the monetization of content-driven audience engagement. Prior to joining Liquid, she served as independent director at international games publisher Avalanche Studios Group and chair of production music library The Nerve.
Before that, she helped transform multi-channel network Brave Bison Group PLC into a profitable social content studio and media network, making it the second-largest global, media and entertainment digital publisher on Facebook.
Beginning in 2014, Hungate spent several years as CEO of Warner Bros. TV Production UK. She stepped into the role after facilitating Warner Bros.' purchase of her previous company, UK-and US-based television production group Shed Media PLC. At Shed, Hungate served as COO, leading a team that acquired and integrated multiple independent production companies to form the so-called ‘super indie’. This included the acquisition of Wall to Wall, where she was managing director. The independent company is known for its Oscar-winning theatrical documentary Man on Wire, and reality entertainment formats Who Do You Think You Are and Supernanny - both of which were remade for the US market.
Hungate is a qualified lawyer and spent the first few years of her career at the BBC in a legal role.
Johnny Kutnowski
Director of Product Management
Blinkfire Analytics
Johnny Kutnowski
Director of Product Management
Blinkfire Analytics
I'm the lucky person leading product development and everything related to esports at Blinkfire.
Robert Douek
CEO
BLAST
Robert Douek
CEO
BLAST
Robbie is CEO of BLAST, the global esports entertainment company. BLAST creates, produces, broadcasts and distributes premium esports entertainment underpinned by industry-leading technology - while working with leading broadcasters, brands and communities across the world to deliver incredible esports moments. Whether this be in the shape of intimate broadcast studio shows, packed out arena events in all corners of the globe or top-class multi-platform content.
The company looks to create the most exciting and exhilarating moments in esports through innovative and industry leading tournaments, content and shows in a variety of games, including: Counter-Strike, DOTA 2, VALORANT, Apex Legends and Fortnite.
Prior to BLAST, Robbie was Vice President Digital, EMEA, running digital partnerships for The Walt Disney Company. Robbie joined Disney in April 2015 as Managing Director, EMEA for Maker Studios (acquired by Disney), where he oversaw all business operations for Maker EMEA.
Before joining Disney, Robbie worked at Google based in Paris and London, where he occupied three different positions - Head of Branding & YouTube Solutions across SEEMEA; Head of Mobile, SEEMEA and Head of Mobile France during his four and a half year tenure. Robbie joined Google in July 2010 through Google’s acquisition of AdMob.
Robbie currently splits his time between BLAST’s offices in London and Copenhagen. He is bilingual in English and French, with a strong level of Spanish and is married to a Colombian. He has three children.
Wouter Sleijffers
CEO
EXCEL ESPORTS
Wouter Sleijffers
CEO
EXCEL ESPORTS
Wouter has spearheaded some of esports’ most valuable brands. Before joining EXCEL ESPORTS, he oversaw one of the industry’s greatest success stories as CEO of Fnatic where under his leadership the organisation grew into a globally renowned lifestyle brand. Outside of strategic, commercial and investment direction Wouter looks to lead EXCEL down it’s own unique path that will reflect the team's passion and beliefs and enact positive change in the gaming industry.
Caz Lacey
Executive Search, Global Head of Esports and Video Games
Creative Artists Agency
Caz Lacey
Executive Search, Global Head of Esports and Video Games
Creative Artists Agency
Based in London, managing global mandates, Caz heads up CAA’s global gaming efforts. She has extensive experience working on senior executive and non-executive director positions for international gaming businesses. Her focus is on developing networks specifically within the esports and video gaming industries.
Caz formerly led the video gaming practice at Odgers Berndtson’s for five years, working with major games publishers, developers, technology providers as well as esports tournament organisers and teams. Some of her clients included: Sony PlayStation, Electronic Arts DICE, ESL and Bethesda Europe. Prior to this she worked as a consultant for a boutique executive search firm in London specialising in entertainment and leisure.
Ólafur Hrafn Steinarsson
Chairman of the Board
Icelandic Esports Association
Ólafur Hrafn Steinarsson
Chairman of the Board
Icelandic Esports Association
Ólafur started his gaming career working for CCP Games in Reykjavík Iceland, producing and organizing the Alliance tournament and handling other community content. From there he joined the Dublin team at Riot Games, spearheading the support for the collegiate esports scene across Europe before moving over to managing a development team working on the competitive product Battlegrounds. For the past three years Ólafur has been in Iceland working as Director of Esports at 1939 Games and building the local esports ecosystem under the banner of the Icelandic Esports Association which he founded. During those three years IEA has established esports as a staple in Iceland with over 30 member associations, dedicated esports content distribution locally and an 1100 square meter national esports stadium.
Charles Hambro
CEO & Co-Founder
GEEIQ
Charles Hambro
CEO & Co-Founder
GEEIQ
Charles previously co-founded Gentleman’s Journal, where he worked with multiple luxury brands, after which he moved on to become Account Director at marketing tech platform Movidiam. Currently, he is the co-founder and CEO at GEEIQ, a data platform and consultancy for brands to identify and optimise esports and gaming partnership strategies. Their current clients include Gucci, Tommy Hilfiger, L'Oreal and Coty.
Paris Smith
CEO
Pinnacle
Paris Smith
CEO
Pinnacle
Paris Smith started her gaming career in 1995 by taking bets at WWTS, an offshore sports betting company that was later sold to Betcorp Ltd.
Having worked her way up the business to become COO, she joined Curacao-based Pinnacle in the same role from 2006. Pinnacle soon recognised Smith’s efforts in shifting the focus away from North America towards growth markets in Asia and Europe, by promoting her to CEO in 2008. Almost a decade on, Pinnacle continues to flourish under her leadership.
The operator emphasised its desire for data driven innovation by launching a revamped eSports portal in 2017.
Kalvin Chung
Director
MnM Gaming
Kalvin Chung
Director
MnM Gaming
Kalvin is the director and founder of MNM Gaming, an esports club based in the UK that bridges the East and West. He has won"UK Esports Manager of the Year" for 3 years running and is also the creative director and founder of DLC Studios, a production agency that has worked with Ubisoft, ESL, Red Bull and more.
Yasin Dabhelia
Head of Automation
Bidstack
Yasin Dabhelia
Head of Automation
Bidstack
Yasin Dabhelia is the Head Of Automation at Bidstack, the leading in-game advertising and video game monetisation platform. He has 10 years commercial experience in advertising and media and specialises in gaming, esports, programmatic advertising and emerging media channels.
Mark Donovan
CEO
Epics.gg
Mark Donovan
CEO
Epics.gg
Games entrepreneur since the early 2000's, cofounder of Epics.gg and former CEO of Xire
Mitsouko Anderson
Head of Partnerships - Esports
Morgan Sports Law
Mitsouko Anderson
Head of Partnerships - Esports
Morgan Sports Law
Mitsouko, now the Head of Partnerships for a soon-to-be announced esports venture from Morgan Sports Law, focuses on developing strategies and innovative marketing efforts for brands and influencers in esports. From brand-building at one of the UK's most renowned university tournament operators to leading the Campaigns team and working with influencers at a leading esports agency, Mitsouko has worked with high-profile clients such as Bud Light on their entry into the esports space and spoken about the industry at a number of events including for Deloitte, BBC Academy and The University of York.
Philip Hübner
Chief Business Development Officer
Challengermode AB
Philip Hübner
Chief Business Development Officer
Challengermode AB
Philip started his career in esports almost 11 years ago at ESL, where he was a part of the Intel Extreme Masters team and helped bring esports to stadiums for the first time in Katowice. In the years that followed, he worked on International Marketing at Twitch and, after a few years as a freelancer working with influencers, game publishers and esports teams, joined Challengermode heading up Business Development in 2018.
Tasha Jones
Esports Product Manager
BLAST
VIEW MORE SPEAKERS
TESTIMONIALS
LOCATION
BOXPARK Wembley
18 Olympic Way,
Wembley Park,
Wembley
HA9 0JT
ACCOMMODATION & ACCESS
Hotel Novotel London Wembley
5 Olympic Way
London
HA9 0NP
Hilton London Wembley
Lakeside Way
Wembley Park, Wembley
HA9 0BU
SPONSORS & PARTNERS
Sponsors
The Esports Centre at the University of Warwick can open up a whole new world. One with a growing audience and a future pipeline of talent.
Our bright, airy, fully accessible Esports Centre is at the heart of the campus, where on average 100 people a day game on 24 lightning-fast stations in the best environment for playing esports.
And the experience goes beyond game playing to include breakout spaces, gym equipment and yoga areas to cater for the well-being of users.
So if you want to keep up with the industry trends in this innovativee sector, test new products and services with a rapidly growing audience, tap into a future pipeline of talent or simply hold an event at a great venue, the Esports Centre at
the University of Warwick is the place to explore.
MADMONQ® is an awesome, health-conscious chewable supplement that helps you game better while improving your body in the process. Stay focused, keep your energy levels steady and your game under control. Sounds good? Perfect. MADMONQ® is a product for you.
We founded MADMONQ® to cut through all the nonsense and help gamers push their limits in a healthy, efficient and sustainable way.
Our love for gaming and expertise in mental performance helped us develop the first health and performance gaming supplement with extraordinary nutritional benefits that is specifically tailored for gamers’ needs. We combined the world’s most scientifically studied superherbs with proven brain compounds into a tasty, healthy, portable tablet that can easily become a part of any gamer’s routine.
Hotdrop provides end-to-end solutions for tournament organisers, teams, publishers and brands. Hotdrop offers in-house creative design, marketing and public relations services, video production and social media support, alongside other commercial services.
Founded in 2008, Trustly is a global leader in online banking payments. Our digital
account-to-account platform redefines the speed, simplicity and security of
payments, linking some of the world’s most prominent merchants with consumers
directly from their online banking accounts. Trustly can handle the entire payment
journey, setting us apart from the competition and enabling us to offer an attractive
alternative to the traditional card networks at a lower cost.
YouGov is the most complete consumer research system on the planet, with unparalleled insight into what consumers think, feel and say about brands.
With a global consumer panel of 15 million registered members, over 11 years of historic single-source data, and proprietary technology that connects data and simplifies the research process - YouGov is home to the largest collection of constant, entirely permissioned consumer opinion and rich behavioural intelligence in the world.
To learn more visit business.yougov.com
Wembley Park is a dynamic, cultural neighbourhood in North West London and one of Europe’s largest regeneration schemes, just 12 minutes from Central London. Building on the international reputation for music and sporting events for which the area is known, Wembley Park is a landmark destination with entertainment at its heart. It includes homes, shops, iconic venues and exceptional places to work, as well as attractive public spaces and wide boulevards for locals and visitors alike to enjoy. When completed, nearly half of the 85-acre site will be open space.
We Are Nations is a specialist esports consumer products and retail company with locations based in the United States, United Kingdom and Australia with additional distribution partners around the world.
The company provides merchandise design, sales, manufacturing and distribution services for esports teams, leagues and other endemic and non-endemic brands operating in the esports industry.
Populous is a global architecture and design practice that designs the places where people love to be together, like Esports Stadium Arlington, Tottenham Hotspur Stadium, and Co-op Live in Manchester. Over the last 38 years, the practice has designed more than 3,000 projects worth $40 billion across emerging and established markets. Populous’ comprehensive services include architecture, interior design, event planning and overlay, branded environments, wayfinding and graphics, planning and urban design, landscape architecture, aviation and transport design, hotels and hospitality, and sustainable design consulting.
We are the global agency here to reset what sports and entertainment partnerships can mean. To ignite new possibilities through unrivalled access. And to grow value for all.
We do it by bringing together brands, rights-holders, media platforms, fans and us. Because as a FIVE, we all emerge victorious.
3D Aim Trainer is a multiplatform aim training game created to improve aim on PC, mobile, and a downloaded desktop App for competitive first person shooter games such as CSGO, Apex Legends, Overwatch, Krunker, Hyper Scape, and Escape From Tarkov as well as Third Person Shooter games like PUBG and Fortnite.
Media and Strategic Partners
Esports News UK was established in late 2015 and features the latest stories, match reports, interviews and videos covering the UK esports scene.
It's predominantly focused on League of Legends but also covers other games, as well as streamer articles and news from the wider gaming community.
Esports Charts (escharts.com) is the multi-sense big data-mining and analytical agency for esports, traditional sports, and entertainment. It is one of the largest public sources of streaming analytics in the world. The agency collects, researches, processes, and analyzes data and statistics of live tournaments, real-time in-game events, players’/teams’ performance, and even spectator reactions and emotional contexts. Esports Charts’ statistics make esports more honest and clear and helps sponsors, organizers, and viewers to find out the degree of popularity of any broadcast and esports event.
National Student Esports (NSE) was established in 2018 through partnership with British Universities and Colleges Sport (BUCS), the governing body for university sport, to support the growth of esports within the higher education sector. NSE operate the British University Esports Championship, the official esports competition of British universities. In 2020, the competition saw over 1,700 teams from 95 universities compete across a number of esports titles. Over 70% of participants were enrolled on a STEM course.
https://www.nse.gg/
Swipe Right PR is Europe's leading esports and gaming communications agency who elevate brands and help build communities. We're a London-based agency with an international network of media, influencers and partners and we deliver strategic and creative campaigns that help our clients form their brand identity and deliver their message to the right audiences.
With years of experience, we have managed communications for some of the biggest tournaments, platforms and games in the world, alongside the most prolific teams and talent in the industry. Ensuring we are always pushing the latest trends in the sector, Swipe Right PR keep our clients ahead of the game.
The Esports Journal is a publication focused on an in-depth discussion and analysis of the global esports industry. It’s distributed at the best B2B events attended by the main stakeholders and executives from in and around the industry; and showcases some of the main events, companies and trends. The ESJ's four editions to date are available in print and digital format.
80 Level RFP is a premium job-matching service catering to the video game and other creative industries. We offer two highly effective ways to hire or be hired.
Gameset is an agency of professional gaming marketing. They help brands effectively reach gaming communities. Combining knowledge in the field of influencer marketing, gaming and esports, and thanks to experience in working with creators and agencies, they create a new quality in the CEE region.
https://gameset.co/en
We are the world's leading supplier of information and intelligence to the sport industry.
www.sportbusiness.com
Women in Games International (WIGI) is a 501(c)(3) organization with a mission to cultivate resources to advance economic equality and diversity in the global games industry. WIGI works to normalize women in
the gaming industry by eliminating barriers and increasing access and opportunities for all.
https://www.getwigi.com/
