North American esports venue company Allied Esports has announced the renewal of its naming rights partnership with peripherals brand HyperX. The multi-year expansion focuses on the HyperX Arena in Las...
Ubisoft has teamed up with Allied Esports to bring the upcoming Rainbow Six Siege minor event to HyperX Esports Arena Las Vegas. Taking place on June 7-9th, the three-day event...
Esports entertainment company Allied Esports has signed a multi-year marketing agreement with online retailer Newegg. As part of the deal, Newegg is now a founding partner and the official e-commerce partner...
The Esports Arena located at the Luxor Hotel & Casino in Las Vegas will now be called the HyperX Esports Arena Las Vegas as HyperX has acquired the naming rights. The...