North American stock car racing league NASCAR has partnered with tournament organiser BLAST for the upcoming FNCS Global Championship and Rocket League World Championship 2024 events. According to a release, the NASCAR...
North American stock car racing league NASCAR has announced a partnership with global esports organisation Gen.G. The partnership will see NASCAR and Gen.G perform a number of activations, including Gen.G...
North American esports organisation OpTic Gaming has sponsored a car in the NASCAR Cup Series at the Echopark Texas Grand Prix at the Circuit of the Americas. OpTic branding will...
NASCAR has joined forces with collegiate esports league NACE Starleague to launch the eNASCAR College iRacing Series. The series is open to over 500 colleges and universities across North America, with aspiring...
August was a busy month in terms of partnerships within the esports industry. As usual, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer...
Esports entertainment company Allied Esports has announced a collaboration with NASCAR to introduce gaming activations that will take place at a number of Cup Series races. The collaboration will see the...
