ESEN eSports signs data and content deal with Sportradar

In a ‘multiyear partnership’, esports tournament and league organiser ESEN eSports has announced a deal with Sportradar to ‘collect and distribute audio-visual and data content across competitions’.

Joakim Stenberg, ESEN eSports

This includes the CS:GO King of Nordic tournament. Sportradar’s Fraud Detection System, which analyses betting patterns from more than 600 operators globally, will also be used to monitor all these competitions with the aim being to identify instances of match-fixing. 

Sportradar will be the exclusive worldwide provider of betting audio-visual streams and transmissions for matches played within ESEN eSports competitions. Sportradar, which operates across numerous sports and is partnered with the likes of the NHL, NFL, the NBA, FIFA and plenty more, will also distribute all the official data from the tournament organiser’s competitions. 

ESEN eSports CEO Joakim Stenberg had this to say on the matter:  “By establishing this partnership with Sportradar, we have established developed a new source of revenue for the company but we have also unlocked a range of content opportunities that will increase insight and improve engagement in the matches and competitions we are hosting.

“I am especially proud to have put the Fraud Detection System in place. This is such a critical piece of the deal and will give priceless peace of mind to players, coaches and our spectators and fans wherever they are watching.”

Mark Balch, Esports Product Manager at Sportradar, added: “Following our award for Best Esports Supplier at the end of last year, we have seen a real spike in interest from both esports competitions organisers who want to get broad and credible engagement, as well as betting operators who want the richest mix of leagues, tournaments and competitions in their offering, safeguarded by our peerless Fraud Detection System.

“It is an exciting time in esports and we are delighted that key stakeholders in the esports ecosystem recongise our unique propsition and our commitment to safeguarding the integrity of all competitions we work with”.

Esports Insider says: Another deal in the bag for Sportradar in the Great War of esports tournaments data rights. ESEN’s King of Nordic tournament is a popular one in, no prizes here, the Nordic region for CS:GO and it has partners including HyperX, Samsung and more so it’s a nice addition for Sportradar.