Australian Esports University League has partnered with bubble tea brand Chatime for the 2020 season.
The partnership will see Chatime assume the role of presenting partner for the league, which involves over 1,000 students in competition from 35 universities.
Tim Paton, Head of Marketing of Chatime Australia, discussed the partnership in a release: “Chatime is a youth-oriented brand, with half of our customers under 25 and a third of them students, and this partnership allows us to actively engage with our key demographic in an activity they love.
“At Chatime, we celebrate curiosity, inclusiveness and fun and we want to promote events and organisations that do the same. We love that almost anyone can enjoy esports regardless of their gender, strength or size and we can’t wait for the games to begin!”
The league promotes on-campus clubs for students to compete on behalf of their university in structured and governed tournaments. In 2020, students can take part on Counter-Strike: Global Offensive, Dota 2, Hearthstone, Overwatch, Rocket League, Super Smash Bros. Ultimate, and Tekken 7.
Darren Kwan, Producer of Australian Esports University League, added: “We are excited to be teaming up with Chatime for the 2020 season, this will be our third and biggest year of the university program. A core objective for us is to promote a fun, safe and inclusive university esports ecosystem for students. This partnership further supports our ability to deliver the program, Chatime is a cool brand who believe in the growth of Australian grassroots esports.”
Esports Insider says: With the popularity of bubble tea bursting into markets all over the world in recent years, it’s surprising that it has taken until now for a partnership to emerge within esports.