Comcast-owned internet service provider Xfinity has announced a partnership with North American esports and gaming organisation FaZe Clan.
As a result, Xfinity will become the official internet and mobile partner for FaZe Clan, with both companies organising a music-focused venture called The Gig. The partnership also includes a new content series focusing on gaming creators.
Xfinity is one of the leading ISP’s in the United States and was created after Comcast rebranded its internet offerings in 2010. The telecommunications company is known in the esports industry as one of the inaugural partners of the Overwatch League, as well as for working with Mission Control on a tournament series called the Xfinity City Series.
The two companies will work together on The Gig, a new concert series featuring hip-hop artist Offset. As of right now, two concerts are planned, first in Boston and then in Atlanta.
The two brands will also produce a content series called Rig Raiders in which FaZe Clan members and guests will give gaming gear to creators and communities. Lastly, members of Xfinity’s customer appreciation programme will have the chance to get exclusive co-branded items. VIP experiences, as well as meet and greets, will also be available.
Xfinity joins a growing roster of FaZe Clan commercial partners. This includes the likes of McDonald’s USA, The Sandbox, Doordash and Disney, among many others.
Adam Bauer, SVP of Partnerships at FaZe Clan, commented: “Xfinity understands the importance of having the best Internet connection when it comes to streaming for the FaZe community and we are proud to partner with them and utilise their services for top performance.
“We look forward to executing on boundary-pushing activations, product launches, live events and innovative content that we will be announcing and dropping in the near future.”