Sony-owned company PlayStation has announced the creation of a new, dedicated esports YouTube channel.
The channel is a first of its kind for Sony and will feature an array of esports-focused content including player interviews, guides, and other content that can’t be found on the main PlayStation channels.
The creation of a YouTube channel might not seem like a big thing at first, but this is an important new step in Sony’s expansion within the esports industry.
The channel only has two videos and one YouTube Short video for now, and less than one thousand subscribers. Sony has dubbed the channel the “home of PlayStation Esports on YouTube”.
Apart from a welcome video, there is a video detailing the steps needed to compete in esports games via PlayStation. However, the YouTube Short video gives a better idea about the channel; it is an interview with Tom and Tony Cannon, founders of Evolution Championship Series (ECS), a fighting game tournament acquired by Sony in 2022.
Sony has been making steady moves into esports for a while now. Apart from acquiring EVO, the world’s largest FGC tournament, Sony has launched its own hardware brand called INZONE.
INZONE, which was announced in 2022, has launched a lineup of gaming monitors and headsets focused on esports players that use PlayStation consoles.
One of Sony’s first partnerships for the INZONE brand right after its founding was with Evolution Championship Series, but the brand has since gone on to partner with British esports organisation Guild Esports and the VALORANT Champions Tour.
Sony also acquired esports tournament platform Repeat.gg in July 2022, thus further expanding its offerings in the competitive space. It is yet unclear whether more moves in the esports space will follow the new channel.