Partnerships & Sponsorships

Partnerships & Sponsorships

Midnite extends Relog Media Nine to Five Cup partnership

Esports betting firm Midnite has been announced as the title sponsor for the Nine to Five Cup 7 after extending its partnership with tournament organiser Relog Media. As a result of the...
Triumph Esports x HyperX

Triumph Esports enters partnership with HyperX

North American organisation Triumph Esports has announced it has entered a partnership with peripherals manufacturer HyperX. As a result of the agreement, HyperX will provide a range of equipment to Triumph's rosters. RELATED: HyperX adds Valkyrae,...

Riot Games strikes global partnership with Barracks

Riot Games has named Chilean technology company Barracks as an official partner for the publisher's esports competitions worldwide.  Barracks provides player statistics for use during esports broadcasts, with the aim of deepening audience engagement. The...

Panda Global rebrands with new logo and apparel line

North American esports organisation Panda Global has rebranded with the reveal of a new logo and brand identity created by graphic design firm Chermayeff & Geismar & Haviv (CGH). Panda Global’s new...
BLAST Premier Fall Final partners

BLAST Premier confirms four new partners for Fall Final

Danish tournament organiser BLAST has announced it has signed four new partners ahead of its BLAST Premier Fall Final Counter-Strike: Global Offensive (CS:GO) tournament. Gaming peripherals brand HyperX, electronics retailer Power, services network KPMG, and hardware company OMEN by HP...
Verizon x First Strike

Riot Games unveils Verizon as new VALORANT First Strike partner

Riot Games has announced American telecommunications conglomerate Verizon as the official 5G wireless and network service partner of First Strike, the first VALORANT tournament organised by the publisher. RELATED: Gambling on VALORANT: Key markets and...

Ellevens Esports charges up with Duracell sponsorship

Ellevens Esports, a U.K-based esports organisation co-owned by Tottenham Hotspur player footballer Gareth Bale and 38 Entertainment Group, has announced Duracell as its official team sponsor for the 2020/2021 season. The partnership is...

Red Bull announces multi-year T1 partnership

Energy drink brand Red Bull announced today that it has signed a long-term, multi-year partnership with T1 Entertainment & Sports, best known for its League of Legends team. The alliance will cover...
Bad Moon Talent x Matrix Keyboards

Bad Moon Talent enters deal with Matrix Keyboards

Esports talent agency Bad Moon Talent has entered into a deal to represent North American computer keyboard manufacturer Matrix Keyboards as its agency of record. The manufacturer is the first brand to sign exclusively with the...

The impact UK Government’s proposed ban on HFSS online advertising has on esports

Ben Greenstone, the Director of Taso Advisory and former Private Secretary to the Minister for Digital and the Creative Industries, writes for Esports Insider as a monthly columnist. In this column,...