Partnerships & Sponsorships

Partnerships & Sponsorships

Madden Championship Series brings on Gillette, three other sponsors

EA Sports' Madden Championship Series, thanks to its close ties with the NFL, has had no trouble bringing in major brands. Today EA announced Gillette, Campbell's, Oakley, and Snickers as new partners....
CSL College HBCU Esports Alliance

CSL College and HBCU Esports Alliance enter strategic partnership

CSL College has established a partnership with the HBCU Esports Alliance (HEA) to serve historically black colleges and universities (HBCUs). Together, CSL College and HEA will develop competitions, conferences, curriculum, recruiting programs, and...
OverActive Media and CauseForce team up for charity events

OverActive Media and CauseForce team up for charity events

OverActive Media has teamed up with peer-to-peer fundraising platform CauseForce to its help esports and gaming brands' fundraising efforts.  The partnership will focus on the industry's relationship with the not-for-profit sector, particularly through virtual...
Intel x x-kom AGO

x-kom AGO unveils partnership with Intel

Polish organisation x-kom AGO has established a partnership with American multinational technology corporation Intel. The partnership will see the organisation's players equipped with Intel's tenth generation of i7 and i9 computer processors. RELATED: x-kom AGO finds...
Mercedes-Benz League of Legends Esports

League of Legends Esports taps Mercedes-Benz as global partner

Riot Games has established German automotive giant Mercedes-Benz as a global partner of League of Legends esports. The deal includes the World Championship, Mid-Season Invitational, and All-Star Event. RELATED: Bose becomes headset partner of League...
ESI Digest 10 Cover

Astralis Group restructures brands, Bose partners with LoL Esports | ESI Digest #10

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available...
Global Esports Federation Arab Esport Federation

Global Esports Federation enters partnership with Arab Esports Federation

The Global Esports Federation (GEF) has announced it has entered a strategic partnership with the Arab Esports Federation (ARESF). The partnership will focus on supporting the growth of esports in the Arab region and Africa. RELATED:...
Complexity Gaming Twitch 2021

Complexity Gaming renews partnership with Twitch

North American organisation Complexity Gaming has renewed its exclusive partnership with Amazon-owned live streaming service Twitch. The extension will see the organisation and its content creators continue to stream content on the platform on a...
BLAST Hdac Technology

BLAST partners with blockchain company Hdac Technology

Danish tournament organiser BLAST has established a partnership with blockchain technology company Hdac Technology. The company's BLAST Premier Counter-Strike: Global Offensive circuit will feature Hdac Technology's branding throughout its Fall Series, Showdown,...
Manchester City eSports Etisalat Nexen Tire

Manchester City scores another Nexen Tire renewal

English football club Manchester City has renewed its partnership with Nexen Tire for a third year, including its esports efforts. The new multi-year deal is expected to boost co-branding opportunities and media...