Zenni adds Nets Gaming Crew to roster of partners
Optical provider Zenni has added Brooklyn Nets-affiliated NBA 2K League team Nets Gaming Crew to its roster of partners.
The deal will see Zenni serve as the official eyewear of Nets Gaming...
DreamHack hears clearly with DTS partnership
Tournament organiser DreamHack has established a partnership with audio technology company DTS for the remainder of 2020.
The deal specifically covers DreamHack's Counter-Strike: Global Offensive events, DreamHack Masters and DreamHack Open.
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Panda Global collaborates on blue light eyewear with HyperX
Kingston Technology gaming brand HyperX and North American organisation Panda Global have unveiled a collaborative product.
The alliance has spawned a custom colourway of HyperX's gaming eyewear, which also features the organisation's logo.
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ESL retains Pringles sponsorship for additional year
Tournament organiser ESL has secured the support of Pringles as a sponsor for another year across its events in Germany, Poland, and the Nordics.
The Kellogg's snack brand will continue to serve as...
ROKiT Group extends The Race All-Star Series sponsorship
The ROKiT Group has extended its sponsorship of Torque Esports’ The Race All-Star Series through the end of 2020 following an initial six-week trial partnership.
The company’s brands include ROKiT Phones, ABK...
DragonX drives away with McLaren Seoul partnership
McLaren Seoul has partnered with Korean esports organisation DragonX (DRX), according to a tweet from the official DRX account on May 27th.
Terms of the deal have not been disclosed at the time...
Scuf Gaming partners with Caps Gaming and Wizard District Gaming
Scuf Gaming has been named the official controller sponsor of Monumental Sports & Entertainment (MSE) esports teams Wizard District Gaming and Caps Gaming.
The peripheral manufacturer revealed two custom PlayStation 4 controllers, each bearing patterns...
Nerd Street Gamers connects with Comcast Business
Philadelphia-based Nerd Street Gamers has entered a partnership with Comcast Business, a subsidiary of American telecommunications conglomerate Comcast.
The deal will see Comcast Business provide Nerd Street Gamers' Localhost facilities with high-performance internet.
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Call of Duty League partners with TeamSpeak in three-year deal
Activision Blizzard has brought on TeamSpeak as the broadcast communications partner of the Call of Duty League.
The league will integrate TeamSpeak into all in-game communications through 2023, according to a release.
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G2 Esports taps Brandgenuity to build out global licensing program
Berlin-based organisation G2 Esports has brought in Brandgenuity to assist with strategically expanding its global licensing program.
Brandgenuity is a brand licensing agency that has worked with companies such as Budweiser, BMW, and...
