Manchester City star Sergio Aguero launches KRU Esports
Manchester City star striker Sergio Aguero has founded his own esports organisation with the launch…
Manchester City star striker Sergio Aguero has founded his own esports organisation with the launch…
Astro’s gaming and esports platform, eGG Network, has partnered with Alex Yoong of Axle Sports to…
Consumer audio manufacturer Beats Electronics has sponsored Chinese League of Legends organisation TOP Esports. The…
Riot Games has announced the qualification format for its First Strike VALORANT tournament in North America,…
Esports organisation HellRaisers has announced a partnership with Auto International, Mazda’s official distributor and brand…
Guild Esports, a U.K-based esports organisation co-owned by David Beckham, has announced in a press…
Adaplay looks to boost esports participation in the UK with the introduction of Rocket League and…
HyperX defies conventional marketing trends. Rather than focus on a small, select group of partners, the…
Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA. The deal will see the car maker become an official partner of OverActive’s League of Legends…
UK-based esports organisation Fnatic has announced a multi-year partnership with online cryptocurrency casino Betify. The seven-figure deal sees Betify become the official betting partner for Fnatic’s Counter-Strike 2 team. As…
American prescription glasses and sunglasses retailer Zenni Optical has been named the official eyewear partner of fighting game event Evo. The partnership will see Evo and Zenni collaborate on a…
MENA esports organisation FATE Esports has unveiled its new esports facility called The Lab. Located in Amman, Jordan, the facility will house its esports rosters for competitions and practice. Additionally, the…
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…
Esports news outlet Rush B Media has announced its return with new management and staff following a two-year absence. The relaunched company is entirely volunteer-based and will once again focus…