McLaren Shadow Project Huami

McLaren partners with Huami for Shadow Project

McLaren has entered a partnership with California-based wearable technology brand Huami, making it the official wearables partner of the McLaren Shadow Project. Wrapping up on January 17th, the McLaren Shadow Project will...
McLaren Shadow Project

McLaren Shadow Project to wrap up on January 17th

Seven competitors will head to the McLaren Technology Centre in Woking on January 16-17th to compete in the grand finals of the McLaren Shadow Project. The competition will end with the winner...
Porsche iRacing World Championship Series

Porsche partners with iRacing for $100,000 championship

Sports car manufacturer Porsche has launched the Porsche iRacing World Championship Series in partnership with online racing simulator iRacing. Competitors will race using the virtual 911 Cup car in a 10-round championship for their...
Williams Esports Razer

Williams Esports enters strategic partnership with Razer

Williams F1's esports division, Williams Esports, has entered a strategic partnership with gaming brand Razer. Described as a long-term partnership, this deal will see the two parties work on activations and the...
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Sean Wilson – NASCAR esports – Turn left for esports

We first took a look at what 704Games was up to with the launch of NASCAR Heat Champions: Road to Miami. We later decided to sit down with the team and...
MAPFRE Racing Series

MAPFRE enters deals with ESL, LVP, GGTech

Spanish insurance company MAPFRE has agreed on a three-way deal with ESL, LVP, and GGTech. Each of the deals will be separate and will have different focuses. Raúl Costilla, General Commercial Director at MAPFRE...

Cup Noodles announced as sponsor for the Brasil Game Cup

Brasil Game Show, the biggest gaming event in Latin America announced Cup Noodles as the sponsor for the Brasil Game Cup. Gamers from Latin America are ready to celebrate once again at...
Logitech G Altus Esports

Logitech G becomes title sponsor of Altus Esports

Sim racing esports team Altus Esports has entered a deal with Logitech ANZ that will see Logitech G become a title sponsor. As a result, the brand is now titled Logitech G Altus...

German Motor Sport Federation recognise Sim Racing as motorsport discipline

The President of the German Motor Sport Association (Deutscher Motor Sport Bund - DMSB) has recently established Sim Racing as an official motorsport discipline. The DMSB will offer support to competitive...

Amazon and Pagini announce Gear.Club tournament

Amazon, in partnership with Italian luxury sports car manufacturer Pagani Automobili, has announced its new competitive event, GameOn Masters: Gear.Club 2018 featuring Pagani. Powered by Amazon GameOn, the tournament is featuring Gear.Club by Eden...

Events

Stéphane Gambetta – Reed MIDEM – The return of Esports BAR

Disclaimer: Esports Insider is a media partner of Esports BAR.  Esports BAR Cannes returns again in February, and the organisers, Reed MIDEM, have big plans...