ONE Esports x Toyota

ONE Esports and Toyota join forces to host second sim racing tournament

ONE Esports, the esports venture of sports media company ONE Championship, has unveiled a partnership with the Asia Pacific branch of Japanese automotive marque Toyota. As a result, the two parties will once again...

McLaren Racing expands Splunk partnership to include esports team

UK-based motorsport team McLaren Racing has announced an expansion of its partnership with data provider Splunk. As a result, Splunk will now become an official global partner of the McLaren Shadow esports...
McLaren x Tezos

McLaren Racing unveils multi-year Tezos deal, includes sim racing partnership

UK-based motorsport team McLaren Racing has announced a multi-year partnership with blockchain network Tezos. The deal will see the network become the team's official technical partner, this includes the McLaren Shadow esports team alongside...
Mercedes-AMG Petronas Esports Team

Mercedes-AMG Petronas Esports Team partners with SteelSeries

Mercedes-AMG Petronas Esports Team has announced a partnership with esports peripherals firm SteelSeries. As the sim-racing team’s official peripherals supplier, SteelSeries will collaborate with Mercedes-AMG Petronas Esports Team on a range of...

eNASCAR renews ASUS partnership for 2021 season

Gaming hardware company ASUS has renewed its partnership with eNASCAR for the remainder of the eNASCAR Coca-Cola iRacing Series. 2021 season. As part of the agreement, ASUS’s Republic of Gamers (ROG) product line...
Veloce Esports Motion Simulation

Veloce Esports to co-launch new Motion Simulation products

Racing organisation Veloce Esports has announced a marketing-focused partnership with racing simulator manufacturer Motion Simulation. The partnership will see Veloce Esports co-launch Motion Simulation’s new LC Series simulator, which is designed for...
Mercedes x AMD

Mercedes-AMG Petronas Esports Team strikes partnership with AMD

Mercedes-owned Formula One team Mercedes-AMG Petronas has announced an esports partnership with American multinational semiconductor company AMD.   The deal will see AMD equip Mercedes-AMG Petronas Esports Team with its products — mainly...
World Pro Racing x ES1

World Pro Racing names ES1 as French broadcasting partner

Simulation racing event organiser World Pro Racing (WPR) has named French esports television channel ES1 as its French broadcasting partner.  The partnership will see the channel broadcast a range of sim racing events and championship set...
ESE Digital Motorsports

ESE Entertainment to acquire Digital Motorsports

Entertainment and technology company ESE Entertainment Inc. (ESE) announced that it has signed a Letter of Intent (LOI) to acquire Irish esports infrastructure company Auto Simulation Ltd—the parent company of Digital...
Lamborghini-Essenza-SCV12 Challenge

Gameloft for brands joins forces with Lamborghini for Asphalt 9: Legends tournament

Gamified experience provider Gameloft for brands has partnered with Italian automotive marque Lamborghini and esports tournament organiser ESL Italy. The deal will see the creation of the Lamborghini Essenza SCV12 Challenge, a competition that will take place...